SendTec/RelationServe Media Announce Fiscal 2005 Year-End Results -- Board Authorizes Change of Name to SendTec, Inc.

ST. PETERSBURG, Fla. -- SendTec, Inc. (OTCBB:RSVM) today announced the filing by RelationServe Media, Inc. of its Annual Report on Form 10KSB for the fiscal year ended December 31, 2005.

SendTec/RelationServe have previously announced the completion of the acquisition of SendTec by RelationServe in a multi-step transaction culminating with the consolidation of SendTec as a wholly-owned subsidiary of RelationServe on February 3, 2006. As a result, the results of SendTec are not included in the Form 10KSB for the period ended December 31, 2005 and the company will file, during April 2006, an amendment to its Current Report on Form 8K dated February 9, 2006 that includes financial statements for the combined companies, on a pro-forma basis, as required by SEC rules and regulations. Through October 31, 2005 SendTec operated as a wholly-owned subsidiary of theglobe.com inc. (TGLO.OB) and reported results of operations as a subsidiary of theglobe and thereafter, until February 3, 2006, as a minority-owned investment by RelationServe.

In commenting on the results of the companies for 2005 and the consolidation, Michael Brauser, Chairman of the Board of Directors, stated "I am very pleased with the direction that our SendTec acquisition has taken us and the addition of our new highly-skilled SendTec management team and their approach to the challenges of combining the two operations. Consistent with our plans for the overall direction of the business, our Board of Directors has authorized the change of our name to SendTec, Inc., which will be submitted for approval by our stockholders shortly. Our management team is continuing to assess alternatives and I believe the outlook for the company overall is bright."

Paul Soltoff, CEO, commented "Our SendTec business remains profitable on an operating income basis and is performing well, with many new accounts being added during the first quarter. While some of the challenges in consolidating our business with that of RelationServe are behind us, we have many significant challenges remaining ahead while we endeavor to evaluate the synergies and divest ourselves of non-synergistic segments that may not fit with our overall strategy for the future. As such, we are undertaking a comprehensive analysis of the RelationServe businesses and are leaving open all options."

Rationalization Plan

On and following the consolidation, management commenced a joint review of the collective operations, synergies, and opportunities of the companies, which is ongoing. During the three-month period following October 31, 2005 and prior to the consolidation, the company operated RelationServe and Friendsand.com wholly-independently from SendTec due to legal and structural limitations imposed under the debentures issued by SendTec Acquisition Corp. ("STAC") in connection with the financing of the SendTec purchase. During the first quarter of 2006, initial steps were taken to reduce staff at RelationServe and Friendsand.com, eliminate redundant positions and activities, replace certain members of management, and evaluate additional opportunities for cost savings through consolidation, reduction, disposition of assets or businesses, and other means in an emphasis to streamline the businesses and implement a workable plan to consolidate the management and operations of two synergistic but highly divergent companies operating in multiple locations, with potential inefficiencies and redundant administration. As a result of this review, the company may take additional steps which can not be determined at this time, which may include further reducing its staff, combining administrative functions, relocating all or a portion of its operations, terminating certain activities or operations, or selling or disposing of assets of operations. Certain actions may require the consent of the company's debenture holders and require the company to recognize accounting charges for discontinued or disposed operations.

During the initial phase of management's review, we also were forced to recognize that non-cash accounting charges, unexpected costs and inefficiencies of operating as two separate entities required by the terms of the debentures, and the impact of Hurricane Katrina and Wilma on the national economy and on Florida in particular where both RelationServe and SendTec were forced to close or operate at reduced staffing levels for several weeks significantly impacted us in 2005 and early 2006. In addition, we faced significant senior management and extensive junior personnel changes at RelationServe and Friendsand, poor morale, and cultural differences, and the uncertainty common during a transition period. This resulted in increased costs. In addition, the business of RelationServe experienced a downturn and the industry in which Friendsand operates became the focus of regulatory and public scrutiny. These factors continue to impact the company as a whole and the company is continuing to study options for combining the various businesses, which could include elimination or sale of certain assets or businesses.

About SendTec -

SendTec is a full service direct marketing company specializing in Internet customer and lead acquisition and DRTV advertising. The company's strategy is to generate ROI-centric, scalable results for its clients. The company is technology enabled and 100% accountable to achieving objectives. SendTec's seasoned management team offers extensive multi-disciplinary skills in-house to help clients acquire, retain and build profitable, long-term relationships with their customers. SendTec provides comprehensive Internet Advertising and DRTV Services including performance-based Internet media DRTV media buying. The company has a full suite of Internet and DR desktop media tracking systems including the only Patent-pending DRTV-to-Internet tracking system. Additionally, SendTec offers proprietary SEM technology-based services that are unique in the industry.

For more information, visit: http://www.sendtec.com and http://www.relationserve.com.

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995: FORWARD-LOOKING STATEMENTS 

To the extent that any statements made in this release contain information that is not historical, these statements are essentially forward-looking. Forward-looking statements can be identified by the use of words such as "expects," "plans" "will," "may," "anticipates," believes," "should," "intends," "estimates," and other words of similar meaning. These statements are subject to risks and uncertainties that cannot be predicted or quantified and consequently, actual results may differ materially from those expressed or implied by such forward-looking statements. Such risks and uncertainties include, without limitation, risks associated with the uncertainty of future financial results, additional financing requirements, development of new products, the effectiveness, profitability, and marketability of such products, the ability to protect proprietary information, the impact of current, pending, or future legislation and regulation on the electronic marketing industry, the impact of competitive products or pricing, technological changes, the effect of general economic and business conditions and other risks and uncertainties detailed from time to time in our filings with the Securities and Exchange Commission. We do not undertake any obligation to publicly update any forward-looking statements. As a result, you should not place undue reliance on these forward-looking statements.