Semtek Introduces Side Swipe II Card Reader for Wireless Devices; Semtek Unveils the Newest Member of the Mobile Swipe family, the Side Swipe II.Business Editors/High-Tech Writers ETA 2003 Annual Meeting & Expo Booth #1035 LAS VEGAS--(BUSINESS WIRE)--April 8, 2003 Semtek unveiled the newest member of the Mobile Swipe swipe n. 1. A sweeping blow or stroke. 2. Informal A critical remark. 3. A lever, especially one that raises the bucket in a well. v. swiped, swip·ing, swipes v. family, the Side Swipe(R) II at the Electronic Transactions Association's 2003 Annual Meeting & Expo. The Side Swipe II is a three track magnetic stripe card A magnetic stripe card is a type of card capable of storing data by modifying the magnetism of tiny iron-based magnetic particles on a band of magnetic material on the card. reader that enables mobile phones to become merchant processing terminals. With its unique and innovative interface, the Side Swipe II allows the card reader to be used with virtually any mobile phone. The ergonomic ergonomic - Concerning ergonomics or exhibitting good ergonimics. and functional design includes features such as a belt clip and a car mount kit to support a wide variety of merchants on the run. Semtek designed and produced the Side Swipe II because of the tremendous opportunities emerging for mobile credit card transactions. "If you consider that there are nearly a quarter of a million taxis in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , we have a tremendous opportunity for growth. That number represents just one segment of the market," said Dennis Mos, Semtek's director of sales and marketing. "When you realize that potential in conjunction with the other segments of the mobile merchant market, the growth possibilities are quite remarkable." Mobile merchants include the following industries: taxis/limos, transportation, delivery services, the at-home service industry, construction, fairs, swap meets and/or any merchant that has a need to accept credit cards out in the field. The Side Swipe II allows the merchant to obtain the discount rate from the processors that can only be obtained by earning the card present rate. The small form factor of Side Swipe II directly connects to the phone via a serial port. No additional batteries are required for Side Swipe II keeping power drain to the phone at a minimum. The Side Swipe II incorporates a printer port for the merchant that requires printed receipts. In addition to announcing the Side Swipe II at the ETA Expo., Semtek will demonstrate its complete line of Mobile Swipe Card swipe card n. A plastic card with a magnetic strip containing encoded data that is read by passing the card through a usually slotted electronic device, used especially to make electronic transactions and to provide access to restricted or secure areas. Readers for the Mobile Phone, Pocket PC and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). devices. Semtek is proud to display several of its partners in the mobile merchant processing market. The partners include Advanced Merchant Solutions, Aircharge, SecurePay, First Horizon Merchant Services Merchant services is the name given in the United States to a broad category of financial services intended for use by businesses. In its most specific use, it usually refers to the service that enables a business to accept a transaction payment by use of the customer's credit or and Office Trax. Semtek will demonstrate its many solutions at booth #1035 during the exhibit hours of the show. For more information about any of Semtek's products, visit www.semtek.com, or call 1-858-278-6003. About Semtek Innovative Solutions Corporation Founded in 1998, Semtek Innovative Solutions Corporation is a developer and manufacturer of magnetic stripe A small length of magnetic tape adhered to credit cards, badges, permits, passes and tokens. The tape is read by magnetic stripe readers incorporated into ATMs, identification readers and payment terminals. and smart card readers and terminals. The company's mission is to bring innovative technology to the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. industry and most recently the rapidly growing mobile commerce market segment. Semtek's family of transaction card products offers organizations of all sizes and types the ability to capture information in real-time to keep business growing. Semtek's engineering and management teams have extensive experience in the design and manufacture of card readers and terminals and are constantly seeking innovations that meet today's diverse business models. Semtek's competitive advantage: its products are cost effective and easily customizable. For more information, call 858-278-6003, or visit www.semtek.com. |
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