Semtek Introduces Mobile Swipe Card Readers at the Electronic Transactions Association's Annual Meeting and Exposition.Business Editors & High Tech Writers Electronic Transactions Association's Annual Meeting and Exposition ORLANDO, Fla.--(BUSINESS WIRE)--April 10, 2002 Semtek Innovative Solutions Corporation today introduced its `Mobile Swipe swipe n. 1. A sweeping blow or stroke. 2. Informal A critical remark. 3. A lever, especially one that raises the bucket in a well. v. swiped, swip·ing, swipes v. (TM)' magnetic card readers for PDAs, Handheld PCs  An editor has expressed concern that this article or section is .Please help improve the article by adding information and sources on neglected viewpoints, or by summarizing and and smart cell phones at the Electronic Transactions Association's (ETA e·ta n. Symbol  The seventh letter of the Greek alphabet.ETA estimated transmitting ability. ) Annual Meeting and Exposition. This year more than ever, Handheld PCs, PDAs and smart cell phones are featured in new applications enabled by the adoption of wireless technology in the bank card industry, handheld devices and the Internet. Semtek's Mobile Swipe card swipe card n. A plastic card with a magnetic strip containing encoded data that is read by passing the card through a usually slotted electronic device, used especially to make electronic transactions and to provide access to restricted or secure areas. readers enrich these new handheld bank card applications by providing `card present' verification, improving speed and accuracy and directly saving money on every swipe. Product partners will also display Semtek's Mobile Swipe card reader products in their booths. This year, Semtek's product partners include: Payment Resources International (Booth # 921), Rich Solutions (Booth # 116), Authorize Net (Booth # 411), LinkPoint International (Booth # 713) and Amps Wireless (Booth # 801). Products from Lynk Systems, AirCharge and Merchant Anywhere will also be shown. The Semtek Mobile Swipe family of magnetic card readers currently supports handheld devices from Compaq, Palm, Casio, HandEra, Handspring, Kyocera, Motorola and others. The card readers are ultra-lightweight and feature Semtek's patent pending `Micro-power(TM)' Technology, which uses minimal power from the handheld device. "Low cost and high functionality in wireless technologies and handheld devices have created significant opportunities with bank card services The software support for PC Cards. PC Card applications talk to Card Services. See PC Card. and the Internet. More than 15 percent of the SIC codes represent industries that utilize mobile workers and therefore can potentially benefit from Semtek's and our partners' solutions," said Dennis Mos, Semtek's director of sales and marketing. "The value proposition for the merchant is very strong, offering a return on investment in as little as three months and a big reduction in financial liability." The ETA show brings together companies from the bank card, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , card terminal equipment, and IT/Internet software and service providers. Semtek representatives exhibit in booth #720. About Semtek Innovative Solutions Corporation Founded in 1998, Semtek Innovative Solutions Corporation is a developer and manufacturer of magnetic stripe A small length of magnetic tape adhered to credit cards, badges, permits, passes and tokens. The tape is read by magnetic stripe readers incorporated into ATMs, identification readers and payment terminals. and smart card readers and terminals. The company's mission is to bring new technology into the card reader market to support the growing e-commerce and financial transaction markets. In 1999, Semtek introduced a family of magnetic card readers that works with all standard digital interfaces and protocols. Available to OEMs and VARs, these readers are available in single reader or hybrid magnetic card and smart card configurations. Semtek's competitive advantage: its products are cost effective and easily customizable. The company recently made its first foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly" raid encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my the wireless & handheld arena with its PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Swipe(TM), a card reader that works with Palm Powered(TM) handheld devices. For more information call 858-278-6003, or visit www.semtek.com. |
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