Sempra Energy Becomes a STAPLES Center Founding Partner in Aggressive Branding Launch.LOS ANGELES--(BUSINESS WIRE)--Dec. 7, 1998-- Sempra Energy Sempra Energy NYSE: SRE is a San Diego, California-based energy services holding company that was founded in 1998. Sempra owns the Southern California Gas Company, San Diego Gas & Electric, Sempra Commodities, and Sempra Generation. to Manage Arena's Energy Infrastructure, Provide Energy Procurement Services for STAPLES Center This article has multiple issues: * Its neutrality is disputed. * It may contain original research or unverifiable claims. * It does not cite any references or sources. As the first glimpse First Glimpse is a monthly consumer electronics magazine published by Sandhills Publishing Company in Lincoln, Nebraska, USA. The magazine was known as CE Lifestyles before a name change in early 2006. of an aggressive national branding campaign set for 1999, Sempra Energy Monday announced a 10-year energy partnership with STAPLES Center that positions Sempra as a major sponsor and founding partner of the new downtown arena The Downtown Arena is a proposed Arena in downtown El Paso, Texas. If constructed it is expected to have a capacity of more than 17,000. Making it the biggest arena in West Texas, Ciudad Juarez and Southern New Mexico, and making it the biggest arena in El Paso above the Don Haskins that will house the Los Angeles Kings The Los Angeles Kings are a professional ice hockey team based in Los Angeles, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League (NHL). , Lakers and Clippers. The agreement allows Sempra Energy to display its brand before sports fans at the planned arena scheduled to open in the fall of 1999 -- and to be identified as a sponsor of the Kings in print, radio and television ads. It also signals Sempra Energy's intention to use sports marketing Sport marketing (or "sports marketing" in the US) (1) the specific application of marketing principles and processes to sport products (e.g., teams, leagues, events, etc.) and (2) the the marketing of non-sports products (e.g., cigarettes, beer, long-distance phone service, etc. agreements as a key element of an integrated communications plan to build brand awareness in national and international energy markets, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. officials with the Fortune 500 energy services holding company. "This is the first in a number of major branding initiatives that we will roll out in the coming year to position Sempra Energy as one of the top five energy services providers in the nation," said Richard D. Farman, chairman and chief executive officer of Sempra Energy. "By becoming a founding partner and providing the energy services for arena operations, we're leading the way among energy services companies in entering the sophisticated world of sports marketing," Farman noted. "Just as STAPLES Center represents state-of-the-art technology in sports and entertainment facilities, our sponsorship agreement brings the most efficient and cost-effective practices in energy management to the arena." Through its unregulated Los Angeles-based energy services company, Sempra Energy Solutions, the company will operate the entire energy infrastructure and provide energy procurement services for STAPLES Center. Sempra Energy Solutions also will help design a district cooling facility and related energy infrastructure for the entertainment district that is planned for development adjacent to the arena. The energy agreement provides Sempra the opportunity to negotiate an arrangement to finance, build, own and operate those energy facilities. Financial terms of the sponsorship agreement were not disclosed. "We are pleased to welcome Sempra Energy as one of our Founding Partners," said STAPLES Center President Timothy J. Leiweke. "Both their commitment to Los Angeles and expertise relating to essential services that they bring to our project make them a very valuable addition to our STAPLES Center family." As a founding partner, Sempra Energy will receive permanent signage visible in the arena concourse and seating areas; specially created video packages for video displays in all three of the arena's entrance lobbies, as well as an outdoor video display in the public plaza area; and presence on STAPLES Center's Web site. Sempra Energy also is planning an interactive display for the arena concourse area that translates the action from sports plays -- like a basketball dunk shot -- into real energy terms. And the company will have visibility on two 135-foot-tall marquees located at key downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or freeway intersections. Each marquee sign will be seen by more than 400,000 motorists each day. STAPLES Center will be the home of the Los Angeles Kings, Los Angeles Lakers and Los Angeles Clippers; the 2002 U.S. Figure Skating U.S. Figure Skating (USFS), officially called the United States Figure Skating Association or USFSA, is the national sport governing body for figure skating in the United States. Championships; nationally prominent entertainment events; concerts and family shows, beginning when the arena opens in the fall of 1999. Sempra Energy (NYSE NYSE See: New York Stock Exchange : SRE SRE SecretarÃa de Relaciones Exteriores (México) SRE Sex and Relationship Education SRE Serum Response Element (biochemistry) SRE Software Reliability Engineering SRe Seychelles Rupee ), based in San Diego, is a Fortune 500 energy services holding company with 12,000 employees, utility revenues of $5 billion and more than 6 million electric and gas meters serving 21 million consumers. The company was formed by the merger of Enova Corp. and Pacific Enterprises in June 1998. Through its eight principal subsidiaries -- Southern California Gas This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. Co., San Diego Gas & Electric, Sempra Energy Solutions, Sempra Energy Trading, Sempra Energy International, Sempra Energy Resources, Sempra Energy Utility Ventures and Sempra Energy Financial -- Sempra Energy has operations throughout the United States, Canada, Mexico and other countries in Latin America. |
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