Seminars.* "Secrets of Successful Online Publishing," presented by Digital Media Advisors (DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. ) and Internet Media Review, an intensive two-and-a-half-day seminar on successful online marketing and publishing strategies for magazine, newsletter, newspaper, directory, and website publishers, Nov. 10-12, 2004, at the Ocean Edge Conference Center on Cape Cod Cape Cod, narrow peninsula of glacial origin, 399 sq mi (1,033 sq km), SE Mass., extending 65 mi (105 km) E and N into the Atlantic Ocean. It is generally flat, with sand dunes, low hills, and numerous lakes. , Brewster, MA. Seminar leaders are Don Nicholas, managing director of DMA, and Roxanne O'Connell, research director at DMA. Seminar participants will receive a 200-page workbook and CD with presentations and background material--plus free copies of the Excel-based DMA Online Strategy Model and the DMA Online Marketing Model. Seminar fee is $1495, additional registrants from the same company, $1195. For more information and to register, contact Laura Pittman at DMA. 121 Boston Post Road The Boston Post Road was a system of roads from New York City to Boston, Massachusetts, containing some of the first major highways in the United States. It began as a path to deliver the post using post riders (the first ride to lay out the Upper Post Road starting January 22, , Sudbury, MA 01776, 800-901-3556, fax 508-881-5604, www.OnlinePublishingSecrets.com * Second Annual SWEPA SWEPA Subscription Website Publishers Association Information Products Development Seminar, January 29-30, 2005, in Orlando, Florida, sponsored by the Subscription Website Publishers Association. SWEPA executive director Peter Schaible told NL/NL that the seminar follows the huge success of the inaugural one last year--a success both for him and for those who attended. Fred Gleeck, who has sold more than 10 million dollars' worth of information products for himself and his clients in the last 10 years, co-hosts the seminar. Speakers besides Schaible and Gleeck include Paul Hartunian, Kurt Christensen, Rick Raddatz, and Phil Huff. Sessions will cover secrets of penetrating a market niche; search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden strategies; systems that easily generate salable sal·a·ble also sale·a·ble adj. Offered or suitable for sale; marketable. sal  a·bil CDs, e-books, audios, videos, and DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. courses; simple adjustments to common marketing tactics that double and triple sales; how to make connections and structure the deal for joint ventures and affiliate income; and reminders of where the biggest money always lies, whatever your target market. Fee is $995. For more information, go to www.swepa.com SWEPA, 215 Stony Brook road, Brewster, MA 02631, 508-385-0055, fax 508-385-6688, www.swepa.com |
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