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Selling schools via video.


Dwindling dwin·dle  
v. dwin·dled, dwin·dling, dwin·dles

v.intr.
To become gradually less until little remains.

v.tr.
To cause to dwindle. See Synonyms at decrease.
 student enrollment, plans to build new schools, or luring teachers are among the reasons public schools nationwide are using video to make their cases. And we're not just talking VC!R videos, but high-tech videos accessible on a Web site or DVD DVD: see digital versatile disc.
DVD
 in full digital video disc or digital versatile disc

Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology.
.

Using videotapes for communicating to parents or business groups has been around for 25 years, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Edward H. Moore, associate director of the National School Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  Association. "What we're seeing now and why it's more prevalent is that the technologies have converged in the past few years to make it very easy and affordable for districts to use video in many different ways to reach constituencies," he says.

Districts are using it mainly for three purposes: Luring students to their schools given dwindling pupil enrollment; showing parents why building a new school, or any other project, is needed given overcrowding overcrowding

overcrowding of animal accommodation. Many countries now publish codes of practice which define what the appropriate volumetric allowances should be for each species of animal when they are housed indoors. Breaches of these codes is overcrowding.
; or recruiting teachers, Moore says.

Mounds View Public Schools 'Mounds View Public Schools (District 621) is a Minnesota school district serving the cities of Arden Hills, Mounds View, New Brighton, North Oaks, Roseville, Shoreview, Vadnais Heights and portions of Spring Lake Park and White Bear Township.  in Roseville, Minn., is just one district using a high-tech video to lure students from surrounding areas. The district, which has roughly 10,000 students, is down 1,600 students since 1998 mainly due to declining birth rates, according to Colin Sokolowski, district spokesman. The district, which gains $4,600 from the state per student, plans to cut $4.4 million from its 2005-06 school budget and close two elementary schools, he says.

The district decided a video touting its personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 attention and high test scores would lure others in. Producing the video cost the district $17,000, a small sum for something that would hopefully garner hundreds of thousands of dollars, Sokolowski says.

The professionally produced seven-minute video interweaves clips of students using protractors in class, playing violins and acting on stage, as well as playing on athletic teams. Several parents, teachers and students explain the benefits of Mounds View, touting it as a high achieving school that offers a plethora of programs for any interest.

www.moundsviewschool.org
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Title Annotation:Update: education news from schools, businesses, research and government agencies
Author:Pascopella, Angela
Publication:District Administration
Geographic Code:1USA
Date:Mar 1, 2005
Words:324
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