Selling doctors on benefits of high-tech offices. (People).If Linda Poniktera gets her way, medical practices will be paperless in a few years. Recently named vice president of sales and marketing at MedWell Group Inc., a Westlake Village-based provider of medical records systems, she will be selling software that bundles patient records and back-office administration, replacing the iconic i·con·ic adj. 1. Of, relating to, or having the character of an icon. 2. Having a conventional formulaic style. Used of certain memorial statues and busts. patient chart clipboard A reserved section of memory that is used as a temporary holding area for data that is copied or moved from one application to another using the copy and paste and cut and paste (move) menu options. Each time you transfer something into the clipboard, the previous contents are deleted. with portable wireless computers. "Between now and 2005, 80 percent of medical practices will move to mobile records systems," Poniktera said. Going paperless and wireless allows doctors to roam from patient to patient downloading medical records, forwarding them to other doctors or hospitals, and sending prescriptions from the exam room to the pharmacy. MedWell is seeking to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the April 14 deadline for all health care providers to comply with the U.S. Department of Health and Human Services' Health Insurance Portability and Accountability Act The Health Insurance Portability and Accountability Act (HIPAA) was enacted by the U.S. Congress in 1996. According to the Centers for Medicare and Medicaid Services (CMS) website, Title I of HIPAA protects health insurance coverage for workers and their families when . A change in HIPPA Hip´pa n. 1. (Zool.) A genus of marine decapod crustaceans, which burrow rapidly in the sand by pushing themselves backward; - called also bait bug ltname>. See Illust. under Anomura. rules would require that records be available to patients or auditors on demand. "Everyone is gearing up," Poniktera said. "They need to produce patient records on demand. They have to be private, secure and portable." She said MedWell has seen a 250 percent to 300 percent jump in its customer base over the past two years. "I'm really excited about this job because of its combination of technology, health care and finance," Poniktera said. Before joining MedWell, Poniktera was a San Diego-based consultant for technology and financial firms. She moved to Westlake Village in March. The software suite sells for between $15,000 to $30,000 per physician, and the company is touting touting the making of personal representations by a veterinarian to persons who are not clients in an attempt to solicit their business. in by projecting streamlining and administrative reductions could result in substantial savings for a practice. |
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