Self Help Zone Inc. Appoints Jim Cathcart as Director of Corporate Communications.

Business Editors

IRVINE, Calif.--(BUSINESS WIRE)--Oct 6, 2000

Self Help Zone Inc. (Pink Sheets:SHZI) Friday announced that internationally renowned author and speaker Jim Cathcart has joined the company as acting director of corporate communications.

In his role at www.selfhelpzone.com, Cathcart will help refine and direct the messages which tell the world who Self Help Zone is and what they and their experts can do for their customers.

Michael Summerlin, SHZI president stated: "We are delighted to have such a prestigious author and speaker as Jim Cathcart on our team. His impeccable reputation among professional speakers is a testament to the fact that he can help lead us to becoming the best personal and professional growth resource on the Internet today and tomorrow."

Cathcart stated: "I am very excited and honored to accept this position. Since 1977 I've been helping people to grow through books, tapes, speeches and leadership roles in the professional meetings community. Now I can dramatically expand my reach and the impact that Self Help Zone can have in people's lives. Individual learning has evolved and our combined expertise can help people evolve right along with it."

About Jim Cathcart, CSP, CPAE 

Recognized as one of the world's best speakers, Cathcart is one of just over a dozen speakers in the entire world who hold the following honors: president of the National Speakers Association (1988-1989), Speaker Hall of Fame, CPAE (1985), certified speaking professional, CSP (1981), and winner of The Cavett Award (1993).

Cathcart is also a member of the exclusive Speakers Roundtable, 22 of the most popular speakers in the world. Among professional speakers worldwide Cathcart is a leader. He has risen to the top of his profession through 20+ years of presentations to a worldwide audience and decades of unselfish service to his profession. He believes in serving his industry as well as his customers.

Cathcart has been a corporate executive, training director, entrepreneur, psychological researcher, meeting planner and association executive. He has managed people, products and payrolls for more than 20 years. He has also researched and field tested his methods through two decades of speaking and training before 2,000 audiences in virtually every discipline.

His client list includes: ASAE, Motorola (NYSE:MOT), Mass Mutual, Prudential, Norwest Bank, Becton Dickinson, John Deere, Levi Strauss and the U.S. Air Force.

Cathcart's works are published by many of the world's top publishers: St. Martin's Press, Putnam-Berkeley, Dartnell, Prentice Hall, Nightingale Conant and the University of Southern California. The Acorn Principle (1998 St. Martin's Press) is now translated into German, and has recently been released as an e-book.

Relationship Selling (1990 Putnam-Berkeley) is now translated into Chinese, Japanese and Finnish. Some of his classic works are available as interactive computer software. Cathcart has created more than 70 video programs and is as comfortable in front of a camera as he is on stage.

About Self Help Zone

In 1999 the Web site, www.selfhelpzone.com, was created to become the world's first self-help Internet super store creating the ultimate destination for people looking to build success in their lives. With a vast collection of top authors and experts, Self Help Zone offers access to state of the art ideas and skills for self improvement both personally and professionally.

As of the Sept. 25, 2000 grand opening, the site offers a comprehensive collection of learning materials at lower costs and greater convenience than available elsewhere.

This release may include forward-looking statements. Such statements involve risks and uncertainties, which could cause actual results to differ from those set forth herein.