Select Comfort Launches New Catalog with Expanded Product Offerings Designed to Provide Sleep Solutions.Business Editors MINNEAPOLIS--(BUSINESS WIRE)--June 21, 2000 Select Comfort Corporation (Nasdaq:SCSS SCSS Senior Citizen Savings Scheme (India) SCSS Star Cruises Ship Simulator SCSS Submarine Communications Support System SCSS Swiss Cottage Secondary School SCSS Service Center Support System SCSS Story Classic Surveillance System ), the Minneapolis-based sleep solutions company, announced today the launch of a new catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C. which features more than 150 product offerings designed to provide solutions for sleep, relaxation re·lax·a·tion n. 1. The act of relaxing or the state of being relaxed. 2. Refreshment of body or mind. 3. A loosening or slackening. 4. The lengthening of inactive muscle or muscle fibers. and well-being. The first wave of catalog mailings will be distributed to current Select Comfort bed owners and will reach nearly 725,000 households. It will be in homes later this month. The company is first targeting consumers who already enjoy a better quality of sleep and who understand the benefits of sleeping on a Select Comfort mattress and the importance of individual comfort and support. Consumers will be able to purchase Select Comfort's core products in addition to a variety of expanded offerings including furniture and home accessories. Later this year, all of the items in the catalog will be available for purchase on the Select Comfort Web site at www.selectcomfort.com. "The new catalog is an extension of Select Comfort's integrated marketing strategy to provide consumers with real solutions to sleep problems," said Tracey Tracey is a new MMORPG by popular game company Upston. Tracey revolves around a character creating a large building in a 3-d environment. The game has just been released into closed beta and will be in closed beta for an undetermined amount of time. Breazeale, Senior Vice President of Strategic Planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and Branding. "Select Comfort is committed to achieving a leadership position within the industry and as we pursue profitable growth, we continue to look for ways to satisfy our customers' needs and create value for them. In developing this catalog, we are providing customers with direct access to high quality, proprietary products that offer sleep solutions." Founded in 1987, Select Comfort Corporation is the leader in sleep solutions technology, holding 24 U.S. issued or pending patents for its products. The company designs, manufactures and markets a line of mattresses with adjustable firmness, as well as foundations and sleep accessories. Select Comfort's products are sold through 334 retail stores located nationwide; including 33 leased departments in Bed Bath & Beyond stores, through its national direct sales operations, and on the internet at www.selectcomfort.com. |
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