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Select Comfort Enhances Business Analytics to Improve Customer Service and Fuel Business Growth with Data Connectivity from DataDirect Technologies.


BEDFORD, Mass. -- The Nation's Leading Bed Retailer Embeds DataDirect Technologies' ODBC (Open DataBase Connectivity) A database programming interface from Microsoft that provides a common language for Windows applications to access databases on a network.  Drivers to Improve Performance and Interoperability in Enterprise Data Warehouse

DataDirect Technologies, the software industry leader in standards-based components for connecting applications to data, and an operating unit operating unit

A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon
 of Progress Software Corporation (Nasdaq: PRGS PRGS Phosphoribosylglycinamide Synthetase ), announced today that Select Comfort Corporation (Nasdaq: SCSS SCSS Senior Citizen Savings Scheme (India)
SCSS Star Cruises Ship Simulator
SCSS Submarine Communications Support System
SCSS Swiss Cottage Secondary School
SCSS Service Center Support System
SCSS Story Classic Surveillance System
), creator of the Sleep Number(R) bed and the nation's leading bedretailer(1),has selected DataDirect Connect(R) for ODBC to overhaul and upgrade the company's data warehouse, integral to the growth and continuing success of its retail business.

Select Comfort will embed DataDirect Connect for ODBC, the fastest and most comprehensive suite of ODBC drivers for all major databases, within the company's new data warehouse to serve as a foundation for migrating data housed on heterogeneous platforms into a single database suite. DataDirect's ODBC components will also enable Select Comfort to extend the value of its customer and financial data, as Select Comfort begins build-out of sophisticated applications allowing advanced metrics reporting and analytics on ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  and effectiveness of its programs.

"DataDirect Connect for ODBC is the only product we found that is capable of supporting our migration to more sophisticated analytical applications," said Steve Etzell, director of technical architecture for Select Comfort. "It's a production-proven technology; we knew we could install DataDirect Connect for ODBC easily and rapidly without encountering performance or integration issues - which frees my team to focus on building front-end, revenue-generating applications."

With data collected from nearly 400 retail stores and other channels, DataDirect's ODBC component will ultimately facilitate creation of better information, supporting enhanced collaboration and business decision-making across the enterprise. These enhanced applications will benefit more than 150 users of Select Comfort's data warehouse across different divisions, including human resources, financial and manufacturing operations.

"Time and again, software architects at customers like Select Comfort choose DataDirect to maximize the value of their most important business systems, said John Goodson, vice president of product operations, DataDirect Technologies. "Our products are the best in the industry and our customers rely on us when performance, uptime, and functionality really matter."

Select Comfort chose DataDirect Connect for ODBC because of its unique architecture and interoperability features. The product's exclusive clientless wire protocol design eliminates the need for database client software and libraries, which simplifies maintenance and dramatically improves performance. In addition, the product's unique SQL SQL
 in full Structured Query Language.

Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results.
 leveling functionality allows Select Comfort to easily connect to both Oracle and SQL Server without the need for extensive coding. DataDirect Technologies has been at the forefront of developing standards for data access, actively participating in major standards groups including the DBC See dBA.

(language, parallel) DBC - A data-parallel bit-serial C based on MPL. SRC, Bowie MD.

E-mail: <maya@super.org>.
 Expert Panel, ANSI (American National Standards Institute, New York, www.ansi.org) A membership organization founded in 1918 that coordinates the development of U.S. voluntary national standards in both the private and public sectors. It is the U.S. member body to ISO and IEC.  CLI (1) (Call Level Interface) A database programming interface from the SQL Access Group (SAG), an SQL membership organization. SAG's CLI is an attempt to standardize the SQL language for database access.  Committee and SQL Access Group (body) SQL Access Group - The origanisaton which defined Call-Level Interface, on which ODBC is based. It is now part of X/Open. , and delivers solutions to hundreds of independent software vendors and thousands of corporate IT departments, including over 90 percent of the Fortune 100.

About DataDirect Technologies

DataDirect Technologies is focused on data access, enabling software developers at both packaged software vendors and in corporate IT departments to create better applications faster. DataDirect Technologies offers the most comprehensive, proven line of data connectivity components available anywhere. Developers worldwide depend on DataDirect(R) products to connect their applications to an unparalleled range of data sources using standards-based interfaces such as ODBC, JDBC (Java DataBase Connectivity) A programming interface that lets Java applications access a database via the SQL language. Since Java interpreters (Java Virtual Machines) are available for all major client platforms, this allows a platform-independent database (TM) and ADO.NET, as well as cutting-edge XML XML
 in full Extensible Markup Language.

Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations.
 query technologies. More than 250 leading independent software vendors and thousands of enterprises rely on DataDirect Technologies to simplify and streamline data connectivity. DataDirect Technologies is an operating company operating company

A business that engages in transactions with outsiders.
 of Progress Software Corporation (Nasdaq: PRGS). For more information, visit www.datadirect.com.

About Select Comfort

Founded in 1987, Select Comfort Corporation is the leading bed retailer in the U.S.(1), holding 32 U.S. issued or pending patents for its personalized sleep products. The company designs, manufactures and markets a line of adjustable-firmness mattresses featuring air-chamber technology, branded the Sleep Number(R) bed, as well as foundations and sleep accessories. Select Comfort(R) products are sold through its nearly 400 U.S. retail stores; through selected bedding retailers; through its national direct marketing operations; and on the Internet at www.selectcomfort.com.

(1) Top 25 Bedding Retailers, Furniture Today, May 23, 2005

DataDirect and DataDirect Connect are trademarks or registered trademarks of DataDirect Technologies Corp. in the U.S. and other countries. Java and all Java based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Any other trademarks contained herein are the property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Article Type:Company Profile
Date:Jan 24, 2006
Words:738
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