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Seiko's pocket personal organizers target busy moms.

TORRANCE, Calif.--(BUSINESS WIRE)--April 26, 1995--For today's busy mother, who is juggling the duties of her job against those of her household, staying organized on an hourly and daily basis is the difference between stress and sanity.

That is one of the reasons why Seiko Instruments USA Inc. developed the Personal Organizer (DF-3401).

"Mom has too much to do," said David Thomasson, director of marketing of SII's Consumer Products Division, "and she needs all the help she can get, including the ability to keep track of her daily activities using the latest in electronic technology."

The handheld Personal Organizer stores and retrieves all personal information for daily planning, including names and phone numbers, addresses with directions, "to-do" lists, class schedules, birthdays and other important data. A Global Search feature finds all entries containing an entered word or number.

The pocket-size organizer fits into a purse and includes bright easy-to-read two-line displays, a built-in calculator with memory, an auto shut-off to prolong battery life, two-line display and installed lithium batteries. The price for this time-saving product is less than $20.

Seiko also offers the Phone Pal (DF-3601B), another handheld electronic device that is designed to help users keep handy access to their frequently used telephone numbers, Thomasson said. "By storing up to 120 names and phone numbers, the user can easily and quickly identify unrecognized phone bill charges."

Featuring the same Global Search feature, the DF-3601B allows users to enter a number and get a name, or enter a name and get a number. Also, the unit stores and retrieves appointments, birthdays, "to-do" lists and other personal information. The price is less than $20.

Seiko Instruments USA Inc. Consumer Products Division, 2990 W. Lomita Blvd., Torrance, Calif. 90505, 800/873-4508.

CONTACT: Les Goldberg Public Relations, Irvine, Calif.

Les Goldberg or Cathie Bragassa, 714/545-3117
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Publication:Business Wire
Date:Apr 26, 1995
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