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Segue Software Responds to Recent Internet Trading Problems with First Internet Trading Scenarios.


LEXINGTON, Mass.--(BUSINESS WIRE)--Feb. 11, 1999--

E-Business Management Company to Demonstrate Ability to Model

On-Line Trading Scenarios for Successful

Continuous Deployment at Worldwide Seminar Series

Segue Software Segue Software Incorporated (NASDAQ: SEGU) is a leader in quality optimization solutions through their automated software testing products like SilkTest. Segue was founded in 1988. The company has 200 employees worldwide and over $30 million in annual revenue. , the e-Business Management Company(TM), today announced the development of on-line trading scenarios, utilizing SilkRealizer, a component of Segue's LiveQuality EBMS EBMS Electronic Business Management System
ebMS ebXML Messaging Service
EBMS Eagle Business Management Software
EBMS Electronic Business Messaging System
EBMS Electronic Business Message Service Specification
, in response to the recent rash of on-line trading service failures. The On-Line Trading Model (OLTM OLTM Optical Line Terminating Multiplexer (also abbreviated O-LTM) ) scenarios will be demonstrated during a series of free worldwide seminars beginning March 2 in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
.

"Recently, the Securities and Exchange Commission stated that on-line trading accounts for approximately 25 percent of all retail stock trades, with the number of online brokerage accounts expected to exceed 10 million by the end of the year," said Steve Butler Steve Butler (born September 26, 1956 in Amarillo, Texas) was an open-wheel racer who was successful in USAC Sprint Car and Silver Crown racing. Steve currently resides in Kokomo, IN. , Segue's President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "This increasing volume of on-line trading, coupled with rapid changes and constant updates to associated brokerage's Web sites spurred on by competitive pressures are exposing the challenges of keeping these sites running. The success of individual on-line brokers will be tied directly to their ability to manage these challenges. Simply letting the customer debug To correct a problem in hardware or software. Debugging software means locating the errors in the source code (the program logic). Debugging hardware means finding errors in the circuit design (logical circuits) or in the physical interconnections of the circuits.  their sites will not be tolerated."

The challenge these brokerage firms face, as do all corporations deploying mission- critical e-business applications, is the ability to manage the chaotic nature of continuously deployed, universally accessed, functionally unbounded e-commerce systems. Recently, Segue Software announced the industry's first E-Business Management System (EBMS), LiveQuality 2.0, to address the radically new development and deployment process employed by leading e-business customers, including the burgeoning on-line trading market.

"Segue's extensive experience helping on-line brokers deliver reliable sites has taught us that traditional load testing Load testing is the process of creating demand on a system or device and measuring its response.

In mechanical systems it refers to the testing of a system to certify it under the appropriate regulations (LOLER in the UK - Lifting Operations and Lifting Equipment
 of their back office systems is woefully woe·ful also wo·ful  
adj.
1. Affected by or full of woe; mournful.

2. Causing or involving woe.

3. Deplorably bad or wretched:
 inadequate," stated Michael Maggio, Segue's senior vice president and general manager. "With customers such as Ameritrade, Fidelity, Charles Schwab Charles Schwab can refer to:
  • Charles M. Schwab, founder of Bethlehem Steel.
  • Charles R. Schwab, founder of the brokerage.
  • Charles Schwab Corporation, the brokerage.
 and T. Rowe Price T. Rowe Price (NASDAQ: TROW) is an independent global investment management firm and mutual fund manager based in Baltimore, Maryland. It was founded in 1937 by Thomas Rowe Price, Jr..

T.
, we experienced first hand the demands rapid content change, diverse server protocols, large and unpredictable volume, and diverse security requirements have on e-business reliability. We found our customers needed to go beyond traditional legacy component level testing for regression and performance of individual aspects of on-line trading systems. Thus a key product in our LiveQuality EBMS, SilkRealizer, provides the ability to do that by modeling real-world scenarios that occur in today's mission critical e-business applications."

The recent challenges on-line trading firms have met ranged from new software installations to application and Web server scalability. The underlying challenge behind all the problems is tied to an organization's inability to manage the rapid development and deployment process unique to e-business applications. This process is managed through LiveQuality EBMS. The value of LiveQuality EBMS is four-fold. First, it delivers the fastest deployment time for e-business systems, a requirement in today's competitive on-line market. Second, it maximizes performance for all users, providing a critical customer-loyalty factor. Third, it minimizes or eliminates e-business downtime, which hits the bottom line immediately. Finally, it maximizes e-business results to the corporation, preserving and increasing the investment in today's leading initiative for Fortune 1000 companies.

To demonstrate the new On-Line Trading Model scenarios, Segue will deliver a free, worldwide seminar series. Focused on helping corporations identify the challenges of e-business deployment, Segue will utilize an on-line trading system called E*Street to demonstrate the power of LiveQuality EBMS. The series, "Successful E-Business Deployment," runs throughout March and April in numerous cities including Atlanta, Austin, Boston, Chicago, Dallas, Denver, Frankfort, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , London, Munich, New York, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , San Jose San Jose, city, United States
San Jose (sănəzā`, săn hōzā`), city (1990 pop. 782,248), seat of Santa Clara co., W central Calif.; founded 1777, inc. 1850.
, Toronto and Washington, D.C. Attendees will receive a free copy of SilkPerformer Web Benchmark and SilkControl Individual Content Management to experience the key features of LiveQuality. Details on the seminar series as well as additional locations can be found at www.segue.com.

"As this burgeoning e-business market continues, the successful survivors will be those companies that can avoid the unfortunate headlines in today's news," continued Maggio. "Segue has invested heavily to manage these challenges. Our breakthrough technologies, multi-year product development, deep corporate investments and our partnerships with leading Internet infrastructure companies, such as Netscape Communications and IONA Technologies IONA Technologies, NASDAQ: IONA, began life as a campus company in Trinity College, Dublin and was founded by Chris Horn, Annrai O'Toole, Colin Newman and Seán Baker.[1][2] IONA maintains headquarter offices in Dublin, Boston and Tokyo. , will help us deliver world class solutions to our growing installed base of over 900 e-business customers."

About Segue Software

Segue Software Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
:SEGU), the leader in e-business management, creates and delivers breakthrough technologies that redefine the way companies deliver reliable software. Segue is the preferred vendor in the market that addresses the six key areas of e-business management: assembly; testing; modeling; deployment; monitoring and analysis. Segue is committed to providing its customers worldwide with a comprehensive, integrated solution for e-business management that ensures that their software meets the expectations of the continuous deployment model it was designed to support. Headquartered in Lexington, Mass., with offices across North America and Europe, Segue can be reached at 1-800-287-1329 or at www.segue.com.

LiveQuality, the E-Business Management Company, SilkControl, SilkPerformer and SilkRealizer are trademarks while Segue is a registered trademark of Segue Software, Inc. All other product names are properties of their respective companies.

The company notes that each of the above forward-looking statements is subject to change, based on various important factors, including, without limitation, changes in the market, new products and announcements from other companies and changes in technology and industry standards. Additional information on the factors that could affect the company's business and financial results is included in the company's periodic reports filed with the Securities and Exchange Commission.
COPYRIGHT 1999 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 11, 1999
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