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Sega of America and Bubblicious Team Up to Introduce New Flavor and Sonic Sweepstakes; Dynamic Duo offers the chance to win the ultimate party and other great prizes.


Business/Technology Editors

SAN FRANCISCO--(BUSINESS WIRE)--Sept. 6, 2000

Sega(R) of America, Inc. today announced a partnership with Bubblicious(R), America's number one bubble gum, to introduce the company's newest flavor, Savage Sour Apple. To help Bubblicious promote this new flavor, Sega is offering the exclusive opportunity for consumers to win one of many great prizes including: 100 Sega Dreamcast(TM) systems, 1,000 copies of the videogame "Sonic Shuffle Sonic Shuffle (ソニックシャッフル  (TM)," and 5,000 18-pack boxes of delicious, Bubblicious Savage Sour Apple gum!

The grand prize winner will receive a "Sonic Shuffle" party with Sonic the Hedgehog Sonic the Hedgehog is a fictional hedgehog character that serves as the mascot of the Japanese video game company Sega. The name is also the title of several entries in the Sonic the Hedgehog series. , a DJ and an extreme athlete. The winner and his or her friends will enjoy quality time with Sonic, pizza and soda, Dreamcast gameplay
For the television show, see GamePlay HD.


Gameplay includes all player experiences during the interaction with game systems, especially formal games. Proper use is coupled with reference to "what the player does".
 and of course free Savage Sour Apple gum for all! The grand prize winner will also receive his or her own Dreamcast system and a copy of "Sonic Shuffle." As an added bonus, the winner will get a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 website highlighting their party on Sega.com for up to six months. Bubblicious is supporting the sweepstakes with counter units at convenience store retailers and in-school posters. The contest will run from August through December.

"This partnership allows Sega and Bubblicious to reach millions of new and existing customers and get them excited about the release of `Sonic Shuffle,' and new Savage Sour Apple" said Heather Kashner, Director, Consumer Promotions, Sega of America.

"We are enthusiastic to partner with Sega and excited to bring the equity from our two powerful brands together in this cross promotion," said Craig Bassett, Manager of Bubblicious Consumer Promotions. "Bubblicious will benefit from an association with a leading entertainment brand and Sega will reach new consumers through different retail outlets retail outlet npunto de venta

retail outlet npoint m de vente

retail outlet retail n
 with a brand that is top of mind with youth across the country."

"Sonic Shuffle," for Sega Dreamcast, is the ultimate party videogame set in a whole new magical world where gamers can compete in exciting interactive 3D board games This is a list of board games. This page classifies board games according to the concerns which might be uppermost for someone organizing a gaming event or party. See the article on game classification for other alternatives, or see for a list of board game articles.  packed full of surprises. Sonic has drawn a huge following over the years and with Sega's strong affinity with the teenage demographic, Bubblicious will be able to target a large segment of Sega's core customers through this unique collaboration.

Sega and Bubblicious fans can access screen shots for "Sonic Shuffle" at www.accesspr.com (For updates regarding the contest or other Bubblicious flavors, go to www.bubblicious.sega.com)

About Sega Dreamcast

The 128-bit Internet ready Sega Dreamcast is available in the U.S. with a built-in 56K modem, allowing for full Internet functionality via SegaNet, the only high-speed online console gaming network and ISP (1) See in-system programmable.

(2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines.
 service for Dreamcast and PC users. Dreamcast currently has over 100 titles available. The total Dreamcast game library count will be more than 200 by December 2000.

About Sega

Sega of America is the American arm of Tokyo, Japan-based Sega Enterprises, Ltd. responsible for the development, marketing and distribution of Sega videogame systems and videogames in the Americas. Sega Enterprises, Ltd. is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive entertainment experiences both inside and outside the home. Sega of America's World Wide Web site is located at www.sega.com.

About Bubblicious

Bubblicious, a Pfizer brand, is America's number one bubble gum brand and is sold in Food, Drug, Mass Merchant, and Convenience stores The following is a list of convenience stores organized by geographical location. Stores are grouped by the lowest heading that contains all locales in which the brands have significant presence.  throughout the U.S. Bubblicious is available in the following flavors: Blue Blowout Blowout

The rapid sale of all shares in a new securities offering. See: hot issue.


blowout

The nearly immediate sale of a new security issue because of great investor demand. See also hot issue.
, Bubble Gum, Gonzo Grape, Lightning Lemonade, Paradise Punch, Radical Red, Savage Sour Apple, Strawberry Splash, Twisted Tornado tornado, dark, funnel-shaped cloud containing violently rotating air that develops below a heavy cumulonimbus cloud mass and extends toward the earth. The funnel twists about, rises and falls, and where it reaches the earth causes great destruction. , and Watermelon watermelon, plant (Citrullus vulgaris) of the family Curcurbitaceae (gourd family) native to Africa and introduced to America by Africans transported as slaves. Watermelons are now extensively cultivated in the United States and are popular also in S Russia.  Wave.

Pfizer Inc. discovers, develops, manufactures and markets leading prescription medicines, for humans and animals, and many of the world's best known over-the-counter brands. This year, Pfizer expects global sales of more than $30 billion and has a research and development budget of $4.7 billion.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 6, 2000
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