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Sega Unleashes Its Killer Content Onto All Video Game Platforms; Sega Continues to Build Toward Its Future of Becoming the World's Leading Publisher of Interactive Entertainment.

Business Editors/High-Tech & Entertainment Writers


Electronic Entertainment Expo (E3) -- Sega(R) of America today announced that it is building on its incredible content strengths and laying the groundwork to become the world's leading publisher of interactive entertainment across all video game platforms. Continuing to set the stage for this success, Sega announced that the company has completed publishing deals with all of the major video game hardware manufacturers for their next-generation consoles -- the PlayStation(R)2 computer entertainment system from Sony Computer Entertainment Inc., the Xbox(TM) video game system from Microsoft(R) and the NINTENDO GAMECUBE(TM). This fiscal year, the company plans to unleash more than 20 Sega games on multiple platforms, including top titles such as "Virtua Fighter(TM) 4" for PlayStation 2, "Crazy Taxi(TM) Next" (working title) for Xbox, and "Phantasy Star Online(TM)" (working title) for the NINTENDO GAMECUBE.

"Sega has been a third party publisher for only a few months and already, we have an unprecedented lineup for this fiscal year across all platforms," said Peter Moore, president and COO, Sega of America. "Sega has the talent and the experience in making great content to become a publishing powerhouse and once we finish laying the foundation, we will be unstoppable. This is only the beginning for the new Sega."

Capitalizing on its game content and well-known properties and characters -- areas that have been Sega's biggest strength for more than 40 years -- Sega also announced that the company is going beyond next-generation console game development. Sega is also currently developing multiple titles for the Game Boy(R) Advance hand-held gaming system from Nintendo including "Sonic The Hedgehog(R) Advance" (working title), "ChuChu Rocket!(TM)" and "Advanced Columns" (working title).

Additionally, Sega has become an architecture provider of the powerful Dreamcast chip-set technology for a range of devices including the Pace(TM) Micro Technology set-top-box. By embracing technologies including Java, Sega is also taking advantage of different publishing channels and will deliver Sega games to Palm(TM) handheld computers and Motorola(TM) cellular phones. With this new strategy, Sega will be significantly broadening its accessibility to consumers and pave the way to become the leading publisher of interactive entertainment.

Sega's multi-platform titles in development include, but are not limited to:

Game Boy Advance:

-- "ChuChu Rocket!(TM)" - Frantic action for up to four people using the same cartridge. New gameplay modes and over 2500 unique puzzle boards will keep gamers up at night!

-- "Sonic The Hedgehog(R) Advance" (working title) - All of the lightning speed of Sonic comes to Game Boy Advance! Play as Sonic and his friends in an all-new adventure to stop the evil Dr. Robotnik.

-- "Advanced Columns" (working title) - The smash puzzle game is reinvented, with a new quest, new modes of play and devastating special attacks.


-- "Phantasy Star Online(TM)" (working title) for the NINTENDO GAMECUBE - The extremely popular "Phantasy Star(TM)" franchise makes its debut on GAMECUBE, continuing the evolution of the original revolutionary gaming experience.

-- "Super Monkey Ball" (working title) - Monkey Ball delivers colorful graphics, bright upbeat music and exciting gameplay with an adorable monkey (in a ball!) and challenges players to maneuver a ball by quickly tilting the floor and getting the ball safely to the end of the stage without letting it fall off the edges.

-- "Virtua Striker(TM) 3 Ver.2002"(working title) - Perform high-flying bicycle kicks, headers and shoot-outs while hearing the chants of the crowd in this flawless soccer sim.

PlayStation 2:

-- "Virtua Fighter(TM) 4" - "Virtua Fighter 4" has everything that made the original an arcade mega-hit, plus new characters, new moves, stunning visuals and much more.

-- "K-Project" (working title) - Developed by the team who brought you Space Channel 5, K-Project is a genre-breaking, music-driven title that seeks to create a fresh new experience for gamers.

-- "Space Channel 5(TM)" - The futuristic news casting diva Ulala debuts on PS2, setting out to conquer invading aliens and rescue their funky dancing hostages.

-- "Sega Sports(TM) NFL 2K2" - The acclaimed football sim and third-year veteran, makes its debut on PlayStation 2 with the look of a champion.

-- "Sega Sports(TM) NBA 2K2" - The amazingly realistic gameplay, vibrant graphics and crisp player animations of the Sega Sports NBA 2K franchise step onto PlayStation 2, making "Sega Sports NBA 2K2," the game to beat!


-- "GUNVALKYRIE(TM)" - Showcasing alien hostility, heavy artillery and cutting edge genetic technology, GUNVALKYRIE blends intense action with stunning visuals as you explore a terrifying world to save a scientist while exterminating an aggressive alien species.

-- "JSRF - Jet Set Radio Future" (working title) - Get ready for a cutting-edge soundtrack, a groundbreaking artistic look and insane new tricks. It's all about extreme skating, extreme action and extreme style.

-- "Sega GT(TM) 2002" (working title) - Adrenaline-filled, car racing game featuring amazingly real vehicles and graphics.

-- "House of the Dead(TM) 3" - The horror has returned. You'll need every ounce of your reflexes and marksmanship skills if you hope to survive.

-- "Crazy Taxi(TM) Next" (working title) - Pedestrians will need to watch out when the "Crazy Taxi" franchise hits Xbox.

-- "Sega Sports(TM) NFL 2K2" - The substance, realism and competition of "Sega Sports NFL 2K2" charges onto the powerful Xbox.

-- "Sega Sports(TM) NBA 2K2" - Touted as the best basketball game released last year, "NBA 2K2" makes its debut on Xbox and is sure to place "NBA 2K2" atop the basketball ranks.

Sega is already well positioned to become the world's leading publisher of interactive entertainment. The company has more than 40 years of experience in interactive entertainment, in addition to the thousands of Sega developers worldwide creating quality games. With the combination of a greatly expanded installed base provided by other video game consoles and the world's best developer talent including Yu Suzuki (creator of the "Shenmue(TM)" and "Virtua Fighter(TM)" series), Yuji Naka (creator of the "Sonic the Hedgehog(R)" and "Phantasy Star Online(TM) series)," Hisao Oguchi (creator of the "Crazy Taxi(TM)" and "Virtua Tennis(TM)" series), and Greg Thomas (creator of the Sega Sports NFL 2K and NBA 2K series).

About Sega

Sega(R) of America is the American arm of Tokyo, Japan-based Sega Corporation, responsible for the development, marketing and distribution of Sega video game systems and video games in the Americas. Sega Corporation is a nearly $2.5 billion company recognized as the industry leader in interactive digital entertainment media, offering interactive entertainment experiences both inside and outside the home.

About Nintendo

Nintendo Co., Ltd., of Kyoto, Japan, is the acknowledged worldwide leader in the creation of interactive entertainment. To date, Nintendo has sold more than one billion video games worldwide, has created such industry icons as Mario(R) and Donkey Kong(R) and launched franchises like The Legend of Zelda(R) and Pokemon. Nintendo manufactures and markets hardware and software for its popular home video game systems, including the Nintendo 64 and Game Boy -- the world's best-selling video game system. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in North America.

About Sony Computer Entertainment

Recognized as the undisputed industry leader, Sony Computer Entertainment America Inc. markets the PlayStation(R) game console and develops, publishes, markets and distributes software for the PlayStation game console and the upcoming PlayStation(R)2 computer entertainment system for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America serves as headquarters for all North American operations and is a wholly-owned subsidiary of Sony Computer Entertainment Inc. These titles are not yet officially proposed to Sony Computer Entertainment America.

About Xbox

Xbox ( is Microsoft's future-generation video game system that delivers new and unforeseen gameplay experiences. With more than three times the graphics performance of the newest generation of game systems, Xbox unleashes game designers' creativity to produce games that are challenging, exhilarating, surprising and fun.

Note to Editors: The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in or in part, without prior written consent of NBA Properties, Inc. (c) 2001 NBA Properties, Inc. All rights reserved.

(c)2001 NFLP. Team names and logos are trademarks of the teams indicated. All other (NFL-related marks) are trademarks of the National Football League and NFL Properties. Officially Licensed product of the PLAYERS INC. The PLAYERS INC logo is a registered trademark of the NFL players. (c)2001 PLAYERS INC.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 17, 2001
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