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Sega Mobile and Sprint Announce Strategic Alliance for Growing Wireless Games Market.


Business Editors/Entertainment & High-Tech Writers

E3Expo 2002

LOS ANGELES--(BUSINESS WIRE)--May 20, 2002

Top-selling Console Game
This article is about games played on consoles. Video gaming is about this form of gaming in general.


A console game is a form of interactive multimedia used for entertainment.
 Brand Goes Mobile: Plans to Install Monkey

Ball on Sprint Third-Generation (3G)-enabled PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1.  Phones; More Sega

Titles Expected This Summer on the Sprint Third Generation Network

At this year's Electronic Entertainment Expo (E3), May 22-24, the leading brands in wireless and networked gaming are taking center stage. Sega Mobile, a division of Sega.com, Inc. dedicated to bringing Sega content to the mobile market in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , announced today the formation of a strategic alliance with Sprint (NYSE NYSE

See: New York Stock Exchange
:FON Fon

People of southern Benin and adjacent parts of Togo. They speak a dialect of Gbe, a Kwa language of the Niger-Congo language family. Numbering about 3 million, the Fon are mainly farmers.
) (NYSE:PCS), which operates the largest all-digital, nationwide network and is the fastest growing wireless carrier. Sega will leverage its popular franchises and extensive gaming legacy to deliver the best in mobile gaming content for the highly anticipated Sprint Third Generation Network launching nationwide this summer. Sega Mobile will bring one of the first full-color mobile games to Sprint wireless customers with the launch of the hit title Monkey Ball.

"The Sprint Third Generation Network enables the transformation of mobile games from the text-based experience of today to a graphic, full-color experience of console-brand games available through Sprint on its 3G-enabled PCS phones," said Chip Novick, vice president of consumer marketing for Sprint's PCS division. "When Sprint launches recognizable games like Monkey Ball from a top provider like Sega on its 3G Network this summer, you will inevitably see more and more Sprint customers moving their phones from their ears to their eyes as they get a little game action on the go."

Plans include enabling Sprint customers to be able to choose from a host of additional Sega games List of Sega games can refer to:
  • List of Sega Mega Drive/Sega Genesis games
  • list of Sega Saturn games
  • list of Game Gear games
  • list of Sega CD games
  • list of Dreamcast games
, including classic titles such as Pengo, Flicky, Puyo Puyo, and Baku Baku Animal Baku Baku Animal is a Tetris-type arcade game released by Sega in 1995. You attempt to line up blocks featuring an animal's favorite food. When this happens, the animal eats the food causing other player to receive more blocks. . Sega Mobile plans to continually update its game line-up and round out its repertoire by publishing new titles in a variety of genres, such as puzzles and sports.

"More than 400,000 mobile phone users in Japan currently enjoy wireless gaming from Sega Mobile of Japan, and gaming is consistently ranked among the top three services for wireless users. The customer demand is evident," said Ryoichi Shiratsuchi, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Sega Mobile. "To take advantage of these markets, we are aggressively pursuing partnerships with leading wireless access providers such as Sprint."

The Sprint Third Generation Network is scheduled to launch this summer. At launch, Sprint expects faster wireless data speeds and enhancements for existing applications and services when using a 3G enabled device. Sprint's 3G technology also establishes a platform for later releases of new and more robust applications as data speeds increase including enhanced games, video and audio clips, enhanced messaging, email with attachments, high-speed Internet See broadband.  browsing and digital imaging. Specifically for games, 3G enables Sprint to move the game experience from the text-based games of today to graphic, full-color brand name games on 3G-enabled PCS Phones using the Java 2 platform, Micro Edition (language, programming) Java 2 Platform, Micro Edition - (J2ME) Sun's Java platform for consumer devices.

J2ME defines Configurations and Profiles for different classes of small memory device, from smart cards to pagers to set-top boxes.
 (J2METM METM Mediterranean Editors’ and Translators’ Meeting ).

For more information, please visit www.segamobile.com and www.sprint.com/mr.

For screenshots visit

ftp://ftp.accesspr.com/PUBLIC/Sega.com/Sega_Mobile/

About Sega Mobile

Sega Mobile (www.segamobile.com), a division of Sega.com, is an interactive gaming division that is dedicated to bringing the thrills and excitement of networked gaming to cellular phone and PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM).  users in North America. The new division consists of Publishing, Content delivery, and Marketing teams solely focused on providing innovative, unique and classic content for the mobile market.

About Sega.com, Inc.

Sega.com, Inc. (www.sega.com) is a network entertainment company that integrates Internet technology with innovation while leveraging a video game heritage dating back more than 50 years. Sega.com also built SegaNet the only high-speed online console gaming network and community destination for gamers. Sega.com is dedicated to bringing the technology and content required for networked entertainment to game developers and game players alike, leveraging the network possibilities for a multitude of devices including game consoles, cellular phones and PDAs.

About Sprint

Sprint is a global communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D.  serving more than 26 million business and residential customers in over 70 countries. With approximately 80,000 employees worldwide and more than $26 billion in annual revenues, Sprint is widely recognized for developing, engineering and deploying state of the art network technologies, including the United States' first nationwide all-digital, fiber-optic network. Sprint's award-winning Tier 1 Internet backbone (communications, networking) Internet backbone - High-speed networks that carry Internet traffic.

These communications networks are provided by companies such as AT&T, GTE, IBM, MCI, Netcom, Sprint, UUNET and consist of high-speed links in the T1, T3, OC1 and OC3 ranges.
 is being extended to key global markets to provide customers with a broad portfolio of scalable IP products. Sprint's high-capacity, high-speed network gives customers fast, dependable, nonstop access to the vast majority of the world's Internet content. Sprint also operates the largest 100-percent digital, nationwide PCS wireless network in the United States, already serving the majority of the nation's metropolitan areas, including more than 4,000 cities and communities.

CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This news release includes certain estimates, projections and other forward-looking statements. Future performance cannot be ensured. Actual results may differ materially from those in the forward-looking statements. The words "estimate," "project," "intend," "expect," "believe" and similar expressions are intended to identify forward-looking statements. You should not place undue reliance on forward-looking statements, which speak only as of the date of this news release. Sprint is not obligated ob·li·gate  
tr.v. ob·li·gat·ed, ob·li·gat·ing, ob·li·gates
1. To bind, compel, or constrain by a social, legal, or moral tie. See Synonyms at force.

2. To cause to be grateful or indebted; oblige.
 to publicly release any revisions to forward-looking statements to reflect events after the date of this news release or unforeseen events.

Sprint provides a detailed discussion of risk factors in periodic SEC filings.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 20, 2002
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