SeeSaw Networks Launches First Online Service to Plan, Buy and Measure Out-of-Home Digital Media.SeeSaw (language) SEESAW - An early system on the IBM 701. [Listed in CACM 2(5):16 (May 1959)]. Unveils the Easiest Way to Reach People Where They Are LAS VEGAS Las Vegas (läs vā`gəs), city (1990 pop. 258,295), seat of Clark co., S Nev.; inc. 1911. It is the largest city in Nevada and the center of one of the fastest-growing urban areas in the United States. -- SeeSaw Networks, the leading out-of-home digital media company, today launched SeeSawAds.com, the online service that allows media buyers and advertisers to plan, buy and measure out-of-home digital media across the U.S. For the first time, advertisers and media buyers can reach people where they are with customized out-of-home national advertising campaigns across different geographies, demographic groups and markets, all from a Web-based solution. Until now, media buyers and advertisers have been challenged to include out-of-home digital media as part of their media plans due to the time, expense and complexity of creating a national media campaign with an ever-increasing number of out-of-home digital media networks. "Given the fragmentation (1) Storing data in non-contiguous areas on disk. As files are updated, new data are stored in available free space, which may not be contiguous. Fragmented files cause extra head movement, slowing disk accesses. A defragger program is used to rewrite and reorder all the files. in the market, planning a national or regional out-of-home digital advertising campaign used to be a very complex process with no common set of standards and metrics metrics Managed care A popular term for standards by which the quality of a product, service, or outcome of a particular form of Pt management is evaluated. See TQM. ," said Peter Bowen Bow·en , Catherine Drinker 1897-1973. American writer of semifictional biographies, such as The Lion and the Throne (1957), a life of Sir Edward Coke. , chief executive officer of SeeSaw Networks. "With SeeSawAds.com, advertisers and agencies can focus on reaching people where they are by planning and buying out-of-home digital media campaigns across an extensive national network with a single set of metrics. We are now providing a one-stop-shop marketplace for out-of-home digital campaigns." SeeSawAds.com was designed through an extensive six month customer-centered design process with national and regional media planners Media Planner is a job title in an advertising agency responsible for selecting media for advertisement placement on behalf of their clients. The main aim of a Media Planner is to assist their client in achieving business objectives through their advertising budgets by recommending and buyers from the top agencies in the U.S. Direct input from buyers and planners was integrated into SeeSawAds.com, contributing to how users plan, buy and measure out-of-home digital media. SeeSaw is qualifying media agencies who have requested access to SeeSawAds.com for their out-of-home digital media planning needs. Bob Martin, vice president, local media director at Universal McCann McCann is the surname of several people, including:
SeeSawAds.com currently delivers over 20 million weekly gross impressions across 10,000 venues including sports bars, restaurants, bookstores, music stores, college campuses, health clubs, grocery stores and travel centers to reach people where they are. SeeSawAds.com in Action SeeSaw integrates network inventory, demographic data, pricing and metrics from multiple networks to provide a single online destination and source for planning, buying and measuring out-of-home digital media campaigns. SeeSawAds.com enables users to target geographic markets and zip codes zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. , multiple categories of venues and specific demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data. to create a customized media plan complete with photographs and maps of the venues - within minutes. SeeSawAds.com does all the trafficking, measuring, reporting and commerce - freeing up agency time to create the most effective campaign strategies and compelling creative for their clients. Visit SeeSaw Networks at the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association. Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. Tradeshow (AAAA AAAA American Association of Advertising Agencies AAAA American Association for Affirmative Action AAAA Army Aviation Association of America AAAA Battery Size AAAA American Association of Amateur Astronomers ) in Las Vegas now through March 2 at Booth 704 to see SeeSawAds.com in action. About SeeSaw Networks SeeSaw Networks is the only out-of-home digital media company that makes it easy to plan, buy and measure the most extensive network of venues. SeeSaw operates SeeSawAds.com, its flagship media service which enables advertisers and agencies to customize campaigns across venues, markets and demographics with unprecedented precision. With SeeSaw, advertisers can reach people where they are. SeeSaw Networks is led by senior executives with proven successes in media, consumer and technology industries. SeeSaw Networks is headquartered in San Francisco. For more information on SeeSaw Networks, please visit www.seesawnetworks.com. SeeSaw, SeeSaw Networks and SeeSawAds.com are trademarks of SeeSaw Networks Inc. All other company names, brand names and product names are trademarks of their respective holder(s). |
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