See Where You Stand with QuestionPro Spotlight Report(TM); Powerful New Feature Increases Response Rates, Improves Insights for Survey Participants.SEATTLE -- QuestionPro, a leader in online survey hosting and delivery since 2002, announced Spotlight Report(TM) a new enhancement to its online survey tool. The Spotlight Report enables participants in multi-question surveys to see how their answer on each question compares to the aggregated responses of all other survey respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . QuestionPro is the only survey tool on the market with this feature. While many consumer-focused "quick polls" include the ability to display how a respondent's answer compares to the group answer, traditionally this has been for one- or two- question polls, where it's likely that the participant would easily remember their answer anyway. But today's technology, made easier by services like QuestionPro, has increased the number, frequency and complexity of surveys. As a result, most surveys have multiple, sometimes dozens, of questions, making it nearly impossible for respondents to remember how they answered on a particular question. Spotlight Reports change this dynamic. At the end of a survey, a participant can see the aggregate answers to each question, along with how he or she answered. This allows respondents to instantly "see where they stand" relative to other participants, giving them valuable insights. "Today's survey takers are sophisticated and realize the real value of a survey lies only partially in the aggregated response," said Vivek Bhaskaran, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and co-founder of QuestionPro. "What's really important to a person or a company is how their individual answers stack up against the group's answers. Only then can truly meaningful insight be gleaned." One of the first users of Spotlight Report is eTownPanel. eTownPanel is a university-based, nonprofit A corporation or an association that conducts business for the benefit of the general public without shareholders and without a profit motive. Nonprofits are also called not-for-profit corporations. Nonprofit corporations are created according to state law. project that aims to expand the potential of the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the as a tool for measuring the quality of life in communities across the US and for providing citizen-driven feedback on the performance of local governments. eTownPanel also serves as a cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. research tool for local nonprofit organizations Nonprofit Organization An association that is given tax-free status. Donations to a non-profit organization are often tax deductible as well. Notes: Examples of non-profit organizations are charities, hospitals and schools. and government agencies that seek to understand what citizens think about important local issues. "Respondent In Equity practice, the party who answers a bill or other proceeding in equity. The party against whom an appeal or motion, an application for a court order, is instituted and who is required to answer in order to protect his or her interests. motivation and cooperation are important to the overall success of any online survey," said Professor Gregg VanRyzin, Director of Survey Research, School of Public Affairs Those public information, command information, and community relations activities directed toward both the external and internal publics with interest in the Department of Defense. Also called PA. See also command information; community relations; public information. , Baruch College Baruch College: see New York, City University of. . "QuestionPro's Spotlight Report allows us to provide respondents with some immediate gratification GRATIFICATION. A reward given voluntarily for some service or benefit rendered, without being requested so to do, either expressly or by implication. by showing them, in a very user-friendly format, how their answers compare to the aggregate results of others who have taken the survey." When eTownPanel asked respondents in a pilot test what they thought about Spotlight Report, nearly all of them said that it was an "excellent" (56%) or "good" (41%) idea, and nearly three-quarters said that they would be "much more likely" (51%) or "somewhat more likely" (21%) to respond to our online surveys because of Spotlight Report. As a result, eTownPanel plans to use Spotlight Report for most of its eTownPanel online community surveys as a way to motivate the panel and encourage higher cooperation rates. Spotlight Reports are just one of the features included in QuestionPro's suite of online survey tools, which include high-end research functions with a consumer-friendly interface at an affordable price. Its "Market Research Toolset" extends its existing data-collection and analytics services with three new capabilities: Online Panel Management, Action-Oriented Analytics (such as gap, TURF and conjoint analysis See also: Conjoint analysis (in marketing), Conjoint analysis (in healthcare), IDDEA, Rule Developing Experimentation Conjoint analysis, also called multi-attribute compositional models or stated preference analysis, is a statistical technique that originated in ) and Decision Support Systems. More information as well as the sign up page are available online at: www.questionpro.com/spotlight-report About QuestionPro.com QuestionPro.com offers market research software for the creation, distribution and analysis of electronic surveys. QuestionPro offers the most advanced survey design and development capabilities possible via the Internet. The integrated analytical analytical, analytic pertaining to or emanating from analysis. analytical control control of confounding by analysis of the results of a trial or test. tools make data-collection and insight a single-stop solution, its 24/7 live support make using QuestionPro easy, and its unlimited surveys and responses for a single fee make it affordable and scaleable. Hundreds of market-leading companies have utilized QuestionPro's Web-based survey software for their market research initiatives. More information on QuestionPro is available via the Web at www.questionpro.com. |
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