Browse Sederberg, Arelo

1-23 out of 23 article(s)

Title	Date	Words
Team One accents value as Yuppies vanish and it diversifies to elude 'car-shop stigma'.	Dec 10, 1990	1078
Firm niche in direct-response advertising shields Encino agency from industry skid.	Oct 15, 1990	885
Apple Computer launches ad blitz for new Macs.	Oct 15, 1990	897
General Motors latest Southern California auto marketing campaign rings of Saturn.	Oct 1, 1990	1049
In down market, enough of Grey's clients raised budgets to give the agency a net gain.	Sep 24, 1990	861
Western States Advertising Agencies Association.	Sep 24, 1990	16
Rogers & Cowen, Inc.	Sep 24, 1990	14
L.A. companies rank high in 'image power' survey.	Sep 17, 1990	771
Evans/LA buys Scott Lancaster in what could be start of ad agency merger wave.	Sep 10, 1990	1151
Ad industry suffers through tremors of recession.	Sep 10, 1990	1586
Small agencies prosper by answering the creative lure of entrepreneurial temptation. (advertising agencies)_ (Special Report: Advertising)	Sep 10, 1990	1286
Ads can be cute, even heartwarming, but it matters little if they don't move product.	Sep 3, 1990	1259
Lean times persuades agency to go back to basics; limits its advertising services to creative endeavors.	Sep 3, 1990	471
Runways magazine puts a national slant on aviation coverage.	Sep 3, 1990	366
Recession fears encourage one-person PR shops; a PC in a bedroom corner and working out of a purse.	Aug 27, 1990	991
Comics publishers head west as superheroes are made movie stars.	Aug 20, 1990	1052
The greening of KABC: a $100 million station; no 2 station in U.S. revenues marks 30 years of talk.	Aug 13, 1990	785
Bad times germinate Fuller/Sacks agency.	Jul 30, 1990	849
HDM plans ahead, looks to make inroads to vast mainland China consumer market.	Jul 23, 1990	849
California Highways pulls up to first anniversary: husband-wife team answered the call of an open niche.	Jul 9, 1990	861
L.A. City Hall: potential gold mine for agencies; statewide government advertising worth $150 million.	Jun 11, 1990	762
Ad agency-PR mergers, as in a marriage, need mutual interests and 'time to think.' (Braun & Co. merger with Ketchum Communications)	Mar 5, 1990	1126
L.A. 'image power' leaders: Disney, Hilton, Dole.	Mar 5, 1990	572