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Securities brokerage firms: ranked by number of registered, licensed securities brokers in greater San Fernando Valley.


EXECUTIVE SUMMARY

WHILE the largest securities brokerage BROKERAGE, contracts. The trade or occupation of a broker; the commissions paid to a broker for his services.  firms have numerous offices in the San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
, most are operated from remote headquarters locations.

The Business Journal's list of securities brokerages includes both local firms as well as a number of national operations.

Most offer a Wide array of services and many focus on providing investment advise and options for families such as college planning and tax-exempt tax-ex·empt
adj.
1. Not subject to taxation, as the capital or income of a philanthropic organization.

2. Producing interest that is exempt from income tax: tax-exempt bonds.

n.
 education funds.

The top three brokerage firms on the Business Journal's list are Farmers Financial Solutions LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
, Wachovia Securities Wachovia Securities, located in Richmond, Virginia (soon to be moved to St. Louis), is the third largest brokerage firm in the United States as of 2006 with $689 billion retail client assets under management. It is a subsidiary of Wachovia Corporation.  LLC and Smith Barney Smith Barney is a division of Citigroup Global Capital Markets Inc., a global, full-service financial firm, that provides brokerage, investment banking and asset management services to corporations, governments and individuals around the world. .

Each has more than 100 registered securities brokers in the greater San Fernando Valley.

The size of the other securities brokerage companies on the list drops down considerably after the top three, although they are typically part of much larger organizations with numerous offices and large rosters of employees.

Among the top three firms, only Farmers is a locally based company. Wachovia Securities is based in Charlotte, N.C. and Smith Barney has its headquarters in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, where its parent company, Citigroup Citigroup

U.S. holding company formed in 1998 from the merger of Citicorp (itself a holding company incorporated in 1967) and Travelers Group, Inc. The $70 billion merger included one of the largest U.S. investment banks, Salomon Smith Barney Inc.
, is located.

With the exception of Calabasas-based Countrywide coun·try·wide  
adv. & adj.
Throughout a whole country; nationwide: launched a fundraising campaign countrywide; a countrywide search.

Adj. 1.
 Investment Services, the other top securities brokerages are also based outside the greater Valley.

THE PACESETTER

FARMERS FINANCIAL SOLUTIONS, LLC

ALTHOUGH only entering its fourth year of existence, Farmers Financial Solutions, LLC tops the list of the Business Journal's securities brokerage firms, ranked by the number of brokers. It has double the number of agents of Wachovia For Moravian settlements in North Carolina, see .

Wachovia Corporation (NYSE: WB), based in Charlotte, North Carolina, is the third largest banking chain in the United States based on total deposits.
 Securities' local branches, which comes in at No. 2 on the list.

There is an explanation for the difference, and it is that Farmers, a longtime long·time  
adj.
Having existed or persisted for a long time: a longtime friend; a longtime resident of Detroit.


longtime
Adjective
 insurer An individual or company who, through a contractual agreement, undertakes to compensate specified losses, liability, or damages incurred by another individual.

An insurer is frequently an insurance company and is also known as an underwriter.
 of homes in the Valley, entered the financial arena in 2000 and its employees double as insurance agents as well as securities brokers, said Brian The name Brian (sometimes spelled Bryan) comes from an Irish backround. It is of Celtic origin and its meaning may be "hill" or "strong, noble, and high"[1].  Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, president of Farmers Financial Solutions.

"What we saw is our customers were saving more and more for retirement and asked agents to help them," Cohen said.

Headquartered in Simi Valley Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969. , Farmers has 250 agents who have a securities license from the Securities and Exchange Commission. Most of them were insurance brokers for Farmers, but after 2000, they trained to handle securities, Cohen said.

"We saw that the middle market was not being serviced by big broker firms," Cohen said, explaining Farmers Insurance Group president Marty Feinstein Feinstein, Finestein (Yiddish:פֿײַנשטײַן, Hebrew:פינשטיין, פיינשטיין  came up with the strategy to open a financial division sometime in 1999 and it was implemented in 2000. "This is regular people financial management."

Cohen said he believes the firm's clientele will grow even further and it will add additional employees.

"The biggest thing that people are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 is someone they can trust," he said. "Farmers agents are local and in the community."

--Slav Kandyba
                                     L.A. County
                                     Employment
                                    * securities
                                       brokers
       Brokerage                    * investment
       * name                          bankers
Rank   * address                  * total employees

 1     Farmers Financial                 250
       Solutions, LLC                     0
       2423 Galena Ave.                  285
       Simi Valley 93065

 2     Wachovia Securities,              125
       LLC (1)                            0
       16501 Ventura Blvd.               212
       Suite 500
       Encino 91436

 3     Smith Barney                      106
       15260 Ventura Blvd.                0
       Suite 1900                        161
       Sherman Oaks 91403

 4     Edward Jones                      59
       23548 Calabasas Road,              0
       Suite 101                         145
       Calabasas 91302

 5     Wells Fargo Private               30
       Client Services (2)                0
       15760 Ventura Blvd.               40
       Encino 91436

 6     Brookstreet Securities            20
       18455 Burbank Blvd. #211           0
       Tarzana 91356                     20

 7     Countrywide Investment          20 (3)
       Services                           0
       4500 Park Granada                 NA
       Calabasas 91302

 8     H&R Block Financial             15 (3)
       Advisors                           0
       5850 Canoga Ave.                  NA
       Woodland Hills 91367

 9     RBC Dain Rauscher                 13
       21700 Oxnard St.,                  0
       Suite 150                         27
       Woodland Hills 91367

10     A.G. Edwards & Sons,              11
       Inc.                               0
       31416 Agoura Rd.,                 16
       Suite 140
       Westlake Village 91361

       Brokerage
       * name                               Services Offered
Rank   * address                             (partial list)

 1     Farmers Financial               529 college savings plans,
       Solutions, LLC                 retirement plans, qualified
       2423 Galena Ave.           tax-saving investment plans, mutual
       Simi Valley 93065             funds, variable life insurance

 2     Wachovia Securities,        Securities transactions, financial
       LLC (1)                        products, banking products,
       16501 Ventura Blvd.        financial planning, estate planning,
       Suite 500                  trust services, corporate executive
       Encino 91436                             services

 3     Smith Barney                financial planning, FMA accounts,
       15260 Ventura Blvd.           credit cards, lending, wealth
       Suite 1900                    management, private business/
       Sherman Oaks 91403              investment, philanthropic,
                                     retirement, education, estate
                                            planning, travel

 4     Edward Jones                   investments, certificates of
       23548 Calabasas Road,        deposit, taxable and non-taxable
       Suite 101                     bonds, stocks and mutual funds
       Calabasas 91302

 5     Wells Fargo Private          Equity and fixed income trading,
       Client Services (2)         fee-based proprietary management,
       15760 Ventura Blvd.           managed and non-managed trust,
       Encino 91436                    WRAP accounts, insurance,
                                    comprehensive wealth management

 6     Brookstreet Securities        equities, bonds, mutual funds,
       18455 Burbank Blvd. #211    insurance, annuities, commodities,
       Tarzana 91356                        direct programs

 7     Countrywide Investment        financial planning, retirement
       Services                       accounts, college planning,
       4500 Park Granada              annuities, stocks and bonds
       Calabasas 91302

 8     H&R Block Financial          investment planning, annuities,
       Advisors                        life insurance, equities,
       5850 Canoga Ave.             retirement planning, educational
       Woodland Hills 91367                     savings

 9     RBC Dain Rauscher              full-service securities firm
       21700 Oxnard St.,
       Suite 150
       Woodland Hills 91367

10     A.G. Edwards & Sons,        full-service brokerage--securities
       Inc.                       and commodities, investment banking,
       31416 Agoura Rd.,              trust management, retirement
       Suite 140                    planning and insurance products
       Westlake Village 91361

                                                           Profile
                                                       * headquarters
                                                           * year
       Brokerage                                         established
       * name                                             * offices
Rank   * address                   Parent Company       (local/total)

 1     Farmers Financial          Farmers Insurance      Simi Valley
       Solutions, LLC                   Group               2000
       2423 Galena Ave.                                    25/472
       Simi Valley 93065

 2     Wachovia Securities,           Wachovia         Charlotte, N.C.
       LLC (1)                       Securities             1879
       16501 Ventura Blvd.                                 6/3,300
       Suite 500
       Encino 91436

 3     Smith Barney                   Citigroup         New York, NY
       15260 Ventura Blvd.                                  1873
       Suite 1900                                           3/500
       Sherman Oaks 91403

 4     Edward Jones                     same           St. Louis, Mo.
       23548 Calabasas Road,                                1871
       Suite 101                                          59/9,075
       Calabasas 91302

 5     Wells Fargo Private        Wells Fargo Bank      San Francisco
       Client Services (2)                                  1852
       15760 Ventura Blvd.                                   1/9
       Encino 91436

 6     Brookstreet Securities        Brookstreet           Irvine
       18455 Burbank Blvd. #211   Securities Corp.          1995
       Tarzana 91356                                       11/200

 7     Countrywide Investment        Countrywide          Calabasas
       Services                       Financial             1969
       4500 Park Granada              Services              4/31
       Calabasas 91302

 8     H&R Block Financial         H&R Block, Inc.    Kansas City, Mo.
       Advisors                                             1975
       5850 Canoga Ave.                                     3/188
       Woodland Hills 91367

 9     RBC Dain Rauscher            Royal Bank of        Minneapolis
       21700 Oxnard St.,               Canada               1909
       Suite 150                      (Toronto)             1/140
       Woodland Hills 91367

10     A.G. Edwards & Sons,         A.G. Edwards,      St. Louis, Mo.
       Inc.                             Inc.                1887
       31416 Agoura Rd.,                                    1/705
       Suite 140
       Westlake Village 91361

                                  Top Local
                                  Executive
       Brokerage                  * name
       * name                     * title
Rank   * address                  * phone

 1     Farmers Financial          Brian Cohen
       Solutions, LLC             president
       2423 Galena Ave.           866-888-9739
       Simi Valley 93065

 2     Wachovia Securities,       Terry Chase
       LLC (1)                    sr.managing dir./regional
       16501 Ventura Blvd.        president
       Suite 500                  818-907-4200
       Encino 91436

 3     Smith Barney               Gerald Eberhardt
       15260 Ventura Blvd.        evp., divisional director
       Suite 1900                 818-788-2800
       Sherman Oaks 91403

 4     Edward Jones               Maria Pisa
       23548 Calabasas Road,      principal/regional leader
       Suite 101                  818-999-4944
       Calabasas 91302

 5     Wells Fargo Private        Steven P. Mann
       Client Services (2)        senior vp, regional manager
       15760 Ventura Blvd.        818-716-3225
       Encino 91436

 6     Brookstreet Securities     Douglas Lagerstrom
       18455 Burbank Blvd. #211   branch manager
       Tarzana 91356              818-609-7191

 7     Countrywide Investment     Rosa Garcia
       Services                   division president
       4500 Park Granada          818-225-3000
       Calabasas 91302

 8     H&R Block Financial        Victoria Black
       Advisors                   branch manager
       5850 Canoga Ave.           818-713-9200
       Woodland Hills 91367

 9     RBC Dain Rauscher          Robert Weaver
       21700 Oxnard St.,          senior v.p./managing director
       Suite 150                  818-313-8737
       Woodland Hills 91367

10     A.G. Edwards & Sons,       Frank D. Covely
       Inc.                       branch manager
       31416 Agoura Rd.,          818-735-6900
       Suite 140
       Westlake Village 91361

NA Not Available

(1) Western regional headquarters in Pasadena.

(2) L.A. regional headquarters in Beverly Hills.

(3) Based on estimates from the San Fernando Valley Business
Journal and National Association of Securities Dealers

All data provided by the companies themselves except
where otherwise noted

To the best of our knowledge, this information is accurate as of
press time. While every effort is made to ensure the accuracy and
the thoroughness of the list, omissions and typographical errors
sometimes occur. Please send corrections or additions on company
letterhead to the Research Department, San Fernando Valley Business
Journal, 21600 Oxnard St., Suite 250, Woodland Hills, CA 91367.
[c] 2004 San Fernando Valley Business Journal. This list may not
be reprinted in whole or in part without prior permission from the
editor. Reprints are available from Reprint Management Services,
(800) 494-9051 ext. 130.

Researched by SFVBJ Staff
COPYRIGHT 2004 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:Banking & Finance
Author:Kandyba, Slav
Publication:San Fernando Valley Business Journal
Geographic Code:1USA
Date:Dec 27, 2004
Words:1380
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