Seattle-based Purple Solutions Inc. Launches its CRM Product, PurpleCRM 1.0, in Las Vegas at Comdex Fall '99.SEATTLE and LAS VEGAS--(BUSINESS WIRE)--Nov. 17, 1999-- PurpleCRM is targeted at the mid-sized enterprise space (50 - 50,000 seats) between Act and Pivotal. Purple is using the following Microsoft technologies: Office 2000, including Outlook and Microsoft BackOffice Server Not to be confused with Back Orifice. Microsoft BackOffice Server was a family of bundled servers and operating system sold during the 1990s and early 2000s. It was based on Windows NT Server and was for use in branch operations and for small businesses. 4.5, in particular SQL Server 7.0, Exchange Server 5.5, Windows NT Server 4.0, Internet Information Server See IIS. (World-Wide Web) Internet Information Server - (IIS) Microsoft's web server and FTP server for Windows NT. IIS is intended to meet the needs of a range of users: from workgroups and departments on a corporate intranet to ISPs hosting websites that receive (IIS (Internet Information Services) Microsoft's Web server. IIS runs under the server versions of Windows, adding HTTP server capability to the Windows operating system. ) 4.0 and Windows 2000 (when released). "PurpleCRM is a brutally fast, scalable CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. tool using Microsoft technology that provides enterprises with tactical knowledge management and revenue realization," stated Terry Benish, Purple Solutions Chief Executive Officer. "It is the end of hype in the CRM space. No more evergreen installations that don't work. PurpleCRM is the beginning link to enterprise computing for the Fortune 5000," said Bruce Hutfless, Purple's Chief Technology Officer. "Microsoft has given us a rich office software environment to build our CRM tool upon. PurpleCRM unleashes the power of Outlook, broadens its horizons to include customer information, and then promotes customer contact and sales force information to be readily available to all Office applications." Microsoft Group Product Manager, BackOffice Marketing, Dave Meltzer, stated, "Purple has developed a unique customer relationship management solution that leverages Microsoft BackOffice Server 4.5 http://www.microsoft.com/backofficeserver and Microsoft Office 2000. We are pleased to see this exciting product launch." Purple Solutions Inc., provides high performance world-class software for mid-sized enterprises to computerize com·put·er·ize tr.v. com·put·er·ized, com·put·er·iz·ing, com·put·er·iz·es 1. To furnish with a computer or computer system. 2. To enter, process, or store (information) in a computer or system of computers. their business operations. Purple is dedicated to providing intelligent business products that are easy to use, affordable, reliable and scalable. PurpleCRM has the following features: Contact Management, Customer Management, Competitor Management, Channel Management, Pipeline Management, Sales Force Management, Opportunity Management. PurpleCRM is built upon Exchange and uses the Outlook user interface. There are approximately 53 million Exchange clients sold and Exchange clients cover 3/4 of the PIM (1) (Protocol Independent Multicast) A multicast routing protocol endorsed by the IETF. Used in conjunction with an existing unicast routing protocol, it comes in two flavors: Dense Mode (PIM-DM) is used when recipients in the target group are in a concentrated market. In addition, current CRM market estimates from AMR (1) (Adaptive Multi-Rate) A variable rate speech codec selected by the 3GPP for the 3G evolution of the GSM cellphone system (WCDMA). Using the Algebraic CELP (ACELP) compression technology, AMR provides toll quality sound at transmission rates from 4.75 to 12. Research state, "The CRM Market is expected to grow to $11.6 billion by 2002 and $16.8 billion by 2003." "Purple has positioned itself to take advantage of the rich technological environment bestowed by Microsoft in the BackOffice, Exchange, Office2000 and SQL SQL in full Structured Query Language. Computer programming language used for retrieving records or parts of records in databases and performing various calculations before displaying the results. products. We bring enormous value to the existing Exchange client base as well as promote new Exchange customers," Benish concluded. "Purple is democratizing the CRM market." www.purpleinc.com |
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