Seattle Web Firm ZAAZ Launches New Converse Website: Just in Time for Holiday Shopping Season.Business Editors/High-Tech & Consumer Writers SEATTLE--(BUSINESS WIRE)--Dec. 4, 2002 ZAAZ, a leading Seattle web design and technology consultancy, today delivered a first round of website upgrades to Converse (logic) converse - The truth of a proposition of the form A => B and its converse B => A are shown in the following truth table: A B | A => B B => A ------+---------------- f f | t t f t | t f t f | f t t t | t t , Inc., the leading athletic shoe An athletic shoe is a generic name for a shoe designed for sporting and physical activities, and is different in style and build than a dress shoe. Originally known as sporting apparel, today they are known as casual footwear. manufacturer and one of America's most revered sports brands. Converse selected ZAAZ in October to redesign re·de·sign tr.v. re·de·signed, re·de·sign·ing, re·de·signs To make a revision in the appearance or function of. re its online shoe store in time for the holiday shopping season. After a period of financial challenge the North Andover, Massachusetts North Andover is a town in Essex County, Massachusetts, United States. The population was 27,202 at the 2000 census. History North Andover was first settled in 1646 and was officially incorporated in 1855. , firm, which traces its history back to the 1917 invention of the Converse Chuck Taylor(R) All Star(R) basketball shoe, is moving forward with a new management team, investing in new products and marketing agreements, and expanding its Internet presence. A ZAAZ production team headed by client services director Martha Hiefield, art director Jim Catel and information architect Susan Campbell strategized, designed, and implemented the new Converse e-store in just seven weeks, shuttling between Seattle and Massachusetts. The new Converse website (www.converse.com) features updated graphics, richer product descriptions, simpler architecture and search functions and a redesigned checkout process. "Converse is excited to be working with the team at ZAAZ," said Converse e-commerce director Joanne Pendergast. "Our first project has been delivered within a very tight timeline -- ahead of schedule and within budget." A second round of ZAAZ-developed site enhancements, telling some of the emotional stories over Converse's 93-year history, debuts in February. "Converse is positioned to retake re·take tr.v. re·took , re·tak·en , re·tak·ing, re·takes 1. To take back or again. 2. To recapture. 3. To photograph, film, or record again. n. 1. its leadership position as America's original sports equipment brand," said ZAAZ CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Shane Atchison. "ZAAZ is proud to be this company's agency of record for website development." Converse is the latest high-profile consumer brand to select ZAAZ for mission-critical, high-volume web projects. ZAAZ is currently completing a new global website for Faconnable, the French fashion label owned by Nordstrom, and expanded relationships in 2002 with PBS PBS in full Public Broadcasting Service Private, nonprofit U.S. corporation of public television stations. PBS provides its member stations, which are supported by public funds and private contributions rather than by commercials, with educational, cultural, and National Geographic. "Converse sneakers sneakers Noun, pl US, Canad, Austral & NZ canvas shoes with rubber soles sneakers npl (US) → zapatos mpl de lona; zapatillas fpl were the ones we all clamored for as kids, so it's exciting -- and an honor -- to help write the next chapter of Converse history on the Internet," said Atchison. About ZAAZ ZAAZ is an independent Internet communications agency partnering with clients nationwide on web strategy, design and technology. Founded in 1998, the company offers strategic consulting, nationally recognized design, proprietary publishing and collaboration systems and advanced custom programming services. ZAAZ builds web communication that looks great, works right, makes sense and drives business. |
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