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Sears Selects Symbol Technologies' Self-Service Solution to Enhance Customer Satisfaction and Reduce Store Operation Costs.


Business Editors/High-Tech Writers

HOLTSVILLE, N.Y.--(BUSINESS WIRE)--May 17, 2004

Symbol Technologies, Inc. (NYSE NYSE

See: New York Stock Exchange
:SBL SBL Society of Biblical Literature
SBL Symbol Technologies, Inc. (NYSE symbol)
SBL Spamhaus Block List
SBL Space-Based Laser
SBL Securities Borrowing and Lending
SBL Supreme Beings of Leisure (band) 
), The Enterprise Mobility Company(TM), today announced that Sears, Roebuck and Co. (NYSE:S) has deployed an in-store price-check solution based on the Symbol MK 2000 Micro Kiosk that enables customers to self-scan items to verify prices. Sears is featuring this solution at its approximately 870 full-line stores in the U.S. and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. .

Pedestal pedestal

In Classical architecture, a support or base for a column, statue, vase, or obelisk. It may be square, octagonal, or circular. A single pedestal may also support a group of columns, or colonnade (see podium).
, pole or wall-mounted with an easy-to-use touch screen, the Symbol MK 2000 is a compact information station that enables Sears to offer an increased level of customer service. By allowing shoppers to self-check the price of an item within an aisle, Sears speeds the checkout process, which helps shoppers. By reducing the volume of price checks at checkout, it is also a productivity gain for Sears, as fewer items need to be restocked.

The deployment of the Symbol MK 2000 complements another innovative Symbol enterprise mobility solution already installed at Sears. The retailer is using nearly 20,000 Symbol wireless hand-held mobile computers to perform critical in-store, browser-based applications such as inventory, price change, merchandise pickup, receiving and replenishment replenishment

the addition of an appropriate quantity of properly prepared solution containing the correct concentration of chemicals to the developer solutions used in radiography.
. Enabling customers to capture, move and manage critical information to the point of business activity is the core of Symbol's enterprise mobility system.

"At Sears, we are focused on our customers. The Symbol MK 2000's inherent computing intelligence and intuitive interface easily lets shoppers access the information they need, quickly and effectively," said Mike LeRoy, Sears director of retail systems. "The Symbol MK 2000 is yet another way Symbol is helping us offer customers an enhanced shopping experience and driving customer loyalty."

The Symbol MK 2000 features wired and wireless Ethernet The standard for wireless networking within a home or office. Also known as a "Wi-Fi" or "802.11" network, wireless Ethernet is the wireless counterpart to regular, wired Ethernet, which is also the standard for local networks. See 802.11 and wireless LAN.  connectivity and can run power over its Ethernet connection. Therefore, Sears customers and sales associates will be able to conveniently check prices at strategically placed Micro Kiosks throughout the store. At Sears locations in Massachusetts, the Symbol MK 2000 and its browser-based application will be connected to a serial printer enabling customers to print out a time/date-stamped price tag and bring it to the cashier CASHIER. An officer of a moneyed institution, who is entitled by virtue of his office to take care of the cash or money of such institution.
     2. The cashier of a bank is usually entrusted with all the funds of the bank, its notes, bills, and other choses in
 at checkout, ensuring price integrity.

The device is also capable of displaying promotional advertisements and specials. By pressing a button, customers can easily change messages to another language. A notable feature of the Symbol MK 2000 is its browser-enabled architecture, which provides retailers a cost-effective programming environment.

"By enabling customers to independently access price information, Sears can free its sales associates from other activities and redeploy re·de·ploy  
tr.v. re·de·ployed, re·de·ploy·ing, re·de·ploys
1. To move (military forces) from one combat zone to another.

2.
 them more effectively. This increases store efficiency and productivity," said Robert Sanders, vice president and general manager of the Symbol advanced data capture products division. "The Symbol MK 2000 is another example of how Symbol solutions provide real-time access to task-critical information."

More information about the Symbol MK 2000 is available at: www.symbol.com/MK2000.

About Symbol Technologies

Symbol Technologies, Inc., The Enterprise Mobility Company(TM), is a recognized worldwide leader in delivering products and solutions that capture, move and manage information in real time to and from the point of business activity. Symbol enterprise mobility solutions integrate advanced data capture technology, mobile computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings  platforms, wireless infrastructure, mobility software and Symbol Enterprise Mobility Services. Symbol's end-to-end, real-time enterprise mobility solutions are proven to increase workforce productivity, reduce operating costs operating costs nplgastos mpl operacionales , drive operational efficiencies and uncover competitive advantages. Symbol is a trusted advisor to the world's leading retailers, transportation and logistics companies, manufacturers, public sector and government agencies, as well as healthcare, hospitality and security providers. More information is available at www.symbol.com.

About Sears, Roebuck and Co.

Sears, Roebuck and Co. is a leading broadline retailer providing merchandise and related services. With revenues in 2003 of $41.1 billion, the company offers its wide range of home merchandise, apparel and automotive products and services through more than 2,300 Sears-branded and affiliated stores in the U.S. and Canada, which includes approximately 870 full-line and 1,100 specialty stores Noun 1. specialty store - a store that sells only one kind of merchandise
shop, store - a mercantile establishment for the retail sale of goods or services; "he bought it at a shop on Cape Cod"
 in the U.S. Sears also offers a variety of merchandise and services through sears.com, landsend.com, and specialty catalogs Specialty catalogs are a promotion and distribution technique commonly employed by direct marketers. They describe, graphically and verbally, a limited range of products. Specialty catalogs are a good promotion/distribution choice for new products. . Sears is the only retailer where consumers can find each of the Kenmore, Craftsman, DieHard and Lands' End
For other uses, see Land's End (disambiguation)
Lands' End is a clothing retailer based in Dodgeville, Wisconsin, that specializes in casual clothing, luggage, and home furnishings.
 brands together - among the most trusted and preferred brands in the U.S. The company is the largest provider of product repair services with more than 14 million services calls made annually.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:May 17, 2004
Words:726
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