Searches at Meta-Search Engine WebCrawler Grow 47 Percent Since Removal of Pop-Up and Banner Advertising.Business Editors/High-Tech Writers BELLEVUE, Wash.--(BUSINESS WIRE)--March 31, 2003 Removal of Pop-Up and Banner Advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. Last July Designed to Provide Web Searchers with Comprehensive, Relevant Results Faster, from the Many Search Engines WebCrawler Meta-Searches Since removing pop-up and banner advertising in late July 2002, searches at WebCrawler (www.webcrawler.com), one of the first search properties on the Internet and part of the InfoSpace Network (Nasdaq:INSP INSP Inspection INSP Inspector INSP Inspect INSP Inspirational Network INSP Institut des Nanosciences de Paris (French) INSP International Nuclear Safety Program INSP International Network on Strategic Philanthropy ), have grown 47 percent, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. internal statistics. This increase is a result of the six-month period spanning August 2002-January 2003. "WebCrawler was the first site to officially ban pop-up advertising," said York Baur, InfoSpace executive vice president, wireline and broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). . "Obviously, this move has proven to be a success, both from a user and business perspective. The increase in searches conducted at WebCrawler enables us to keep the site pop-up and banner advertising free, while Internet users Internet user n → internauta m/f Internet user Internet n → internaute m/f find comprehensive and relevant results faster," Baur added. In addition, InfoSpace today announced it has taken the step of removing non-targeted advertising from other core search properties, including Excite Search (http://search.excite.com), Dogpile (www.dogpile.com) and MetaCrawler (www.metacrawler.com). "Targeted advertising now will only appear on the search results pages at Excite, Dogpile and MetaCrawler, if it is applicable to the conducted search or an advertiser's keyword purchase," said Daniel Russell, InfoSpace vice president of advertising sales. "Eliminating run-of-network advertising is not only a positive for our users, but we've found it increases the click-through-rate and conversion of our highly-targeted Keyword Integration Units for advertisers." "The removal of non-targeted advertising, such as run-of-network placement, is a natural progression in our efforts to present only relevant information to users," added Baur. About WebCrawler WebCrawler (www.webcrawler.com), one of the first search properties on the Internet, is a meta-search engine, which allows users to search multiple search engines at once, returning the most comprehensive and relevant results fast. WebCrawler is part of the InfoSpace Network (Nasdaq:INSP). About InfoSpace InfoSpace, Inc. (Nasdaq:INSP) provides wireless and Internet software and application services See ASP and Web services. . The Company develops software technologies that enable customers to efficiently offer a broad array of network-based services under their own brand to any device. InfoSpace corporate information can be found at http://www.infospaceinc.com. This release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. regarding the Company's WebCrawler meta-search engine. These forward-looking statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. A more detailed description of certain factors that could affect actual results include, but are not limited to, the adoption of InfoSpace's meta-search services by consumers and those discussed in InfoSpace's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , in the section entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: "Factors Affecting Our Operating Results, Business Prospects and Market Price of Stock." Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. InfoSpace undertakes no obligation to update publicly any forward-looking statements to reflect new information, events or circumstances CIRCUMSTANCES, evidence. The particulars which accompany a fact. 2. The facts proved are either possible or impossible, ordinary and probable, or extraordinary and improbable, recent or ancient; they may have happened near us, or afar off; they are public or after the date of this release or to reflect the occurrence of unanticipated events. |
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