SearchForce Announces New Search Marketing Management Platform; On-Demand Solution Gives Advertisers Improved Management of Paid Search Advertising Campaigns, Maximizing Click-Through Traffic and Revenue.

SANTA CLARA, Calif. -- SearchForce, a leading provider of on-demand paid search marketing solutions, today formally unveiled its flagship product that optimizes online advertising campaigns. SearchForce's Search Marketing Management Platform empowers companies to optimize keyword selection, manage large-scale campaigns, control bid management, and create landing pages for pay-per-click (PPC) marketing. SearchForce's Search Marketing Management Platform stands apart with its optimized algorithmic keyword bidding, extensive automation, and centralized functionality to support advertisers' complex requirements.

"We were impressed with the breadth of functionality and lower total cost of ownership that SearchForce's system provides," stated Sherman Hsieh, Group Director for Web Marketing at Siebel Systems. "Using SearchForce, we expect to realize an increase of 50% in our search marketing ROI and significant cost savings by managing our campaigns in-house. Furthermore, we can now effectively manage our paid search campaigns across multiple search engines and geographies without outsourcing this strategic function. With SearchForce, we finally have a consolidated view of our overall search marketing performance in real-time."

Central to SearchForce's platform is a sophisticated statistical modeling optimization engine that forecasts profitability scenarios and determines ideal bid prices for each keyword or keyword group and automatically bids on keywords. It then closely monitors click-through and conversion rates, adjusting results based on real-time findings. Unlike simple rules-based bidding systems, SearchForce's algorithmic-based bidding approach compares keywords individually or as a group with the specific goal of improving the performance of return-driven objectives. Other key features of SearchForce's Search Marketing Management Platform include:

--Goal-Driven Bidding Strategy: SearchForce's on-demand solution starts with advertisers' specific bidding strategy and objectives for a campaign. Whether the strategy is to maximize traffic, lower customer acquisition costs, maximize profitability or some other metric, SearchForce's solution lets advertisers evaluate overall effectiveness and refine strategies throughout the campaign.

--Automated Keyword Generation: Advertisers can leverage SearchForce's automated keyword generation that provides a myriad of keyword alternatives that can be variations, permutations, substitutes and a range of other viable options, which will result in improved price performance metrics. SearchForce aggregates data available from Google and Overture to obtain real-time inventories for different keywords and phrases relevant to one's business.

--Centralized Campaign Management: SearchForce enables advertisers to import separate existing campaign information from all three major search networks and then manage them using a single, web-based user interface. Advertisers then have a unified view of performance tracking, bidding and budget management and integrated reporting capabilities across all supported search engines.

--Inventory System Integration: Advertisers can tie their existing inventory and accounting systems with their search marketing campaigns using a simple web-based XML adapter. With this in place, SearchForce's bidding engine can incorporate inventory-driven keywords or raise keyword bids on high margin products, maximizing overall profits.

--Landing Page Optimization: Advertisers can gather comprehensive data based on actual performance of the landing pages and offers being tested. Once testing thresholds are determined, the system can be tuned to automatically forward incoming traffic to the best-performing landing pages, increasing conversion rates and ROI.

"SearchForce's platform was designed to provide industry-leading functionality and improved control so our customers can more efficiently manage their online advertising campaigns while achieving compelling results with a measurable ROI. We are committed to supporting our customers' needs by providing them with the most strategic solution that maximizes their paid search marketing campaigns," stated Samir Patel, President of SearchForce.

About SearchForce

Based in Santa Clara, California, SearchForce enables advertisers to effectively manage large-scale, paid search marketing campaigns across multiple pay-per-click search engines. The on-demand solution enables advertisers to automate the process of bidding on the right keyword, on the right search engine, at the right time. The solution's optimized bidding, analytics, reporting capabilities and internal control gives advertisers more effective management over their paid search advertising campaigns, resulting in maximized click-through traffic and revenue. For more information, visit www.SearchForce.com.