Search high.Encino-based ReachLocal Inc. has announced partnerships with TMP TMP (thymidine monophosphate): see thymine. Directional Marketing, the largest Yellow Pages advertising agency, and Ambassador Yellow Pages, a directory publisher in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . TMP boasts 600,000 local businesses, all of whom advertise in the Yellow Pages. It will now be offering ReachLocal's Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. service to those customers. ReachLocal helps companies allocate their Internet advertising across different search engines, and its back-office functions allow companies to track the success of each online avenue. The TMP partnership involved no up-front cash, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. ReachLocal founder Zorik Gordon, but includes a revenue-sharing agreement once advertisers sign up. "Their customers have been asking for Internet, and they're not traditional tech companies, so this is the perfect solution for them to go out and get it," Gordon said. ReachLocal also announced partnerships with the L.E.T. Group Inc., a hotel Internet marketing See Internet advertising. firm that represents 35 hotel management companies and resorts. Staff reporter Hilary Potkewitz can be reached at (323) 549-5225, ext. 226, or by e-mail at hpotkewitz@labusihess journal.com. |
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