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Search engine deal all about exposure.


Houlihan Lawrence Lawrence.

1 City (1990 pop. 26,763), Marion co., central Ind., a residential suburb of Indianapolis, on the West Fork of the White River. It has light manufacturing.

2 City (1990 pop. 65,608), seat of Douglas co., NE Kans.
, one of New York's largest independent residential real estate firms, announced that its listings are now available on Trulia.com, the leading online real estate search engine.

"Houlihan Lawrence prides itself on adopting new technology to market its clients' properties to largest possible audience," said Stephen Meyers, Houlihan Lawrence's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Our partnership with Trulia will help us reach the vast amounts of people all over the world who start their home search on the internet."

Research shows that 80% of consumers start their home search online, relying less and less on traditional newspaper classifieds. In fact, statistics from the Newspaper Association of America The Newspaper Association of America is a United States trade association that represents the country's largest daily newspapers and provides services including market research, technology education and support, minority hiring and representing publishers in Washington, D.C.  show the number of U.S. adults reading newspapers has decreased from over 80 percent in 1964 to an estimated 54 percent in 2003. Conversely con·verse 1  
intr.v. con·versed, con·vers·ing, con·vers·es
1. To engage in a spoken exchange of thoughts, ideas, or feelings; talk. See Synonyms at speak.

2.
, online advertising has grown about seven times as fast as newspaper print advertising over the last eight years, making the internet a very cost effective and attractive vehicle for real estate brokers to market their client's properties.

"Consumers want instant access to information. They want property details, market analyses, photos, community information, virtual tours Virtual Tours
The phrases panoramic tour and virtual tour are often used to describe a variety of video and photographic based media. The word panorama indicates an unbroken view, so essentially, a panorama in that respect could be either a series of photographs or panning video
: you name it, consumers want it and they want it fast, "said Meyers. "Houlihan Lawrence puts all this information at the consumers' fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States.  right on its website. Trulia will help us drive consumers directly to HoulihanLawrence.com, giving our properties increased exposure as well as providing yet another service to our online consumer. "

With over $4 billion in annual sales, Houlihan Lawrence is the largest independent real estate brokerage firm in Westchester, Putnam and Dutchess Counties. In Westchester and Putnam, Houlihan Lawrence has a 23% market share.
COPYRIGHT 2006 Hagedorn Publication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:TECHNOLOGY
Publication:Real Estate Weekly
Date:Sep 13, 2006
Words:271
Previous Article:IREM's new website promotes careers in the real estate management sector.(TECHNOLOGY)
Next Article:On the web.
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