Seagate: access to digital 'currency'.

Digital information is the currency of today's business world. As the largest manufacturer of disc drives, Seagate provides enterprises, mid-size businesses and individual users with anytime, anywhere access to that digital currency.

"Seagate offers the widest depth and breadth of storage solutions in Latin America," says Ken Davis, regional sales manager, Seagate Technology Latin America. "We're focused on having the right products, at the right time, at competitive pricing, for any and all applications that exist in the IT market today."

In Mexico, Brazil and other Latin markets, enterprises are seeking large-scale storage solutions, at a cost-effective price, as well as high-speed access to data in storage. Seagate's Cheetah class products offer the highest levels of reliability, the widest range of capacities, and the fastest I/O performance options, says Davis. That makes them the preferred choice for IT managers focused on lowering the total cost of ownership (TCO) of their storage systems.

Seagate's Barracuda ATA V disc drive delivers significant technology advantages in high-performance PC storage, making it ideal for high-performance PCs, home entertainment PCs, Network-Attached Storage (NAS) and entry-level ATA servers. In fact, virtually any PC application will benefit from the increased performance offered by 7,200-rpm disc drives, says Davis. Mainstream applications see performance boosts of as much as 44 percent. PCs boot faster and load applications faster, and users perform everyday tasks faster.

"As the number one manufacturer of storage devices in the world, we have the strength to invest and maintain our edge in the leading technologies," Davis says. "In fact, Seagate spends more in R&D annually than all the other hard drive manufactures combined."

But Seagate's strength extends well beyond technology. "Our support structure is unparalleled in the industry," Davis says. More than just a manufacturer, Seagate is a partner that supports its customers with technical information, answers application questions, addresses compatibility issues, and assists in designing storage systems.

Seagate's regional office in the Miami suburb of Miramar covers Mexico, Central American, the Caribbean and South America's northern markets. Seagate has offices in Sao Paulo and Rio de Janeiro for the Mercosur region. "In both locations, we have the best field engineering support available anywhere in the world," Davis says. "That's another of Seagate's worldwide strengths."

In Latin America, the majority of Seagate's products are sold through the distribution channel. "Our distributors are enjoying growth in our product line and very low returns," Davis says. "Our products contribute to their profitability." Seagate recently introduced a loyalty partnership program for customers in Mexico and Brazil that will be rolled out to other markets in the near future.

Since its founding in 1979, Seagate has been committed to delivering award-winning products, customer support and reliability, to meet the world's growing demand for information storage.

With a focus on innovation, time-to-market, ownership of enabling technologies and a proven strategy of vertical integration and advanced R&D, Seagate continues to focus on faster ways to store, access and manage data.

For more information, visit www.seagate.com.