SeaChange Supports Local Ad Sales Insertions on Time Warner Cable's Digital Tiers.Business Editors MAYNARD, Mass.--(BUSINESS WIRE)--Oct. 21, 2003 New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Houston and San Antonio San Antonio (săn ăntō`nēō, əntōn`), city (1990 pop. 935,933), seat of Bexar co., S central Tex., at the source of the San Antonio River; inc. 1837. Enhance Their SeaChange Insertion Platforms to Capture Digital Ad Business Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. systems in New York City, Houston and San Antonio have launched local advertising initiatives on digital channels and have tapped SeaChange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (Nasdaq: SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ) to support their effort. These systems are among the first to capture digital advertising business through two seamless enhancements for their existing SeaChange advertising insertion platforms. "The digital pipeline is in place and we have a tremendous opportunity to grow the local ad business as the number of digital cable customers begins to reach a critical mass," said Larry Fischer, president, Time Warner Cable Advertising. "With local ads going into digital ad supported networks, we are enabling advertisers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. niche programming audiences to reach our most upscale homes. SeaChange brought these advantages to the table while protecting the integrity of our ad sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. ." SeaChange Spot Systems provide the automation and scalability that supported analog cable advertising's growth to billions of dollars in annual business. Today, thousands of cable operations can incorporate digital avails into local inventory by adding SeaChange Transport Stream Inserters and the SeaChange Digital Transcoder software to their Spot Systems. As digital subscribers and digital channels rise, SeaChange is helping cable operators further extend the strategic advantages of local and interconnect advertising without changing the way they do business today. "SeaChange is dedicated to helping television operators gain new efficiencies and new revenue streams," said Bill Styslinger, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , SeaChange. "Ultimately, advertising will help ensure the widespread availability of strategic digital cable services. Our engineering force is focused on ensuring that cable's ad business is seamlessly maintained and expanded to digital channels and new opportunities within High-Definition and on-demand services." Integrated Ad Operations SeaChange's incremental Additional or increased growth, bulk, quantity, number, or value; enlarged. Incremental cost is additional or increased cost of an item or service apart from its actual cost. software and inserters extend Spot automation and reliability to digital ad content ingestion ingestion /in·ges·tion/ (-chun) the taking of food, drugs, etc., into the body by mouth. in·ges·tion n. 1. The act of taking food and drink into the body by the mouth. 2. and insertion, handling the digital business like incremental analog inventory from end-to-end. With an eye toward unifying aspects of ad operations and preserving headend space, SeaChange's Transport Stream Inserter and Digital Transcoder integrate with existing SeaChange Spot analog insertion systems and any digital stream remultiplexor. SeaChange's Transport Stream Inserter supports up to 96 channels of digital ad insertion, while a single rack of ten units supports up to 900 digital channels. These compact units merge digital tier inventory seamlessly with Spot libraries and any third-party traffic & billing systems. The Transport Stream Inserter's increased storage and streaming capacity provides a platform that can handle High-Definition ad insertions. To date, these inserters support dozens of cable television operations in the U.S. and abroad. Also integrating with Spot Systems, the SeaChange Digital Transcoder software automatically encodes content in a single step that prepares one spot for insertion into analog, digital and High-Definition channels - and paves the way for ad replacement in video-on-demand streams. Digital Transcoder is based on software that was attuned at·tune tr.v. at·tuned, at·tun·ing, at·tunes 1. To bring into a harmonious or responsive relationship: an industry that is not attuned to market demands. 2. specifically to cable environments, whereas other available transcoding products were shaped by broadcast television requirements. SeaChange's software and systems reflect the company's commitment to cable industry standards, establishing open platforms for customers to continually grow their businesses. About SeaChange SeaChange provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Maynard, Massachusetts Maynard is a town in Middlesex County, Massachusetts, United States. As of the 2001 census, the town population was 10,037. History Maynard, located on the Assabet River, was first settled in 1638 and was officially incorporated in 1871. and has product development, support and sales offices throughout the world. Visit www.schange.com. |
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