SeaChange Ships First Dynamic Advertising Solution for On-Demand Television; SeaChange AdPulse Delivers Ad Value with Refresh, Relevance, Rotation and Reporting.ATLANTA -- SeaChange International  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . (Nasdaq: SEAC SEAC Student Environmental Action Coalition SEAC Spongiform Encephalopathy Advisory Committee SEAC Southeast Archeological Center (National Park Service) SEAC South East Asia Command (Allies WWII) ) has begun shipping its AdPulse(TM) On Demand Advertising System, the only market-ready solution for a range of dynamic advertising opportunities in on-demand television. Subscribers are watching over 180 million free on-demand programs per month, but until now operators have not been able to tap this audience for advertising. With AdPulse and the dynamic ad insertion capability it provides, operators will optimize this growing medium through unmatched capabilities including ad refresh and rotation, granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. targeting and detailed reporting. "With the solution SeaChange is shipping today, operators will provide access to on-demand television's built-in audience of millions with accuracy and relevance never before achievable," said Terri Swartz, director of advanced advertising, SeaChange. "AdPulse is a complete advertising system that brings to on-demand all the capabilities advertisers expect in a new media platform: timeliness, easy updates, targeting and extensive reporting. With AdPulse, operators have an offering that for the first time can compete against technologies like broadband video to give advertisers the greatest impact and maximum value from their non-linear ad spending." Splicing splicing /splic·ing/ (spli´sing) 1. the attachment of individual DNA molecules to each other, as in the production of chimeric genes. 2. RNA s. ads into streams on-the-fly AdPulse integrates directly with operators' on-demand platforms to make run-time insertions into on-demand streams, so fresh ads are spliced on-the-fly, at the moment that subscribers order their on-demand programs. Ad assets are managed entirely separately from program assets. This radically reduces lead times for ad placement from weeks to minutes. In addition, it enables variations of ads to be rotated in and out of service, and individual ad copy to be refreshed at any time - per schedule, or on-the-fly. Matching ads to viewers AdPulse's comprehensive targeting capabilities also ensure relevance through placements based on geography, demographics, psychographics psy·cho·graph·ics n. 1. (used with a sing. verb) The use of demographics to study and measure attitudes, values, lifestyles, and opinions, as for marketing purposes. 2. (used with a pl. and viewing characteristics. Advertisers simply define their targeting parameters in advance and the system then executes a targeting decision at the time of insertion based on the set-top ID of the subscriber requesting an on-demand asset. Measuring each ad's performance AdPulse tracks and measures ads independently from program assets and collects viewing data tailored to the needs of advertisers. This enables accurate, in-depth analysis of the effectiveness of each ad. The data AdPulse collects is designed to meet the requirements of the American Association of Advertising Agencies The American Association of Advertising Agencies (AAAA) is an American advertising trade association. Founded in 1917, their website states that AAAA membership "produces approximately 80 percent of the total advertising volume placed by agencies nationwide. . It includes which subscribers received the ad; in which programs the ad was inserted; date and time of ad view; duration of ad view; and details of trick mode usage during ad view. AdPulse aggregates data from all subscribers and rolls up results across multiple on-demand sites. This same detailed tracking can also be extended to long-form advertising to provide a complete ad measurement solution for on-demand. Tightly integrated and totally automated solution The SeaChange AdPulse On Demand Advertising System was shaped by extensive market trial and SeaChange's years of leadership in multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple advertising and on-demand delivery. This experience led SeaChange to develop an open, standards-based solution that enables operators to offer multifaceted mul·ti·fac·et·ed adj. Having many facets or aspects. See Synonyms at versatile. Adj. 1. multifaceted - having many aspects; "a many-sided subject"; "a multifaceted undertaking"; "multifarious interests"; "the multifarious campaigns combining linear ad insertion with non-linear forms, including dynamic, long-form and interactive spots that link to additional video. This same platform also supports advertising insertion into other applications such as games-on-demand and the user interface. AdPulse supports all existing standards for on-demand insertion. Further, SeaChange is active in bodies such as the CTAM CTAM Cable and Telecommunications Association for Marketing CTAM Cable Television Administration and Marketing Society CTAM Centralized Tuition Assistance Management (Army education) CTAM Climb to and Maintain On Demand Consortium, the CableLabs DPI (Dots Per Inch) The measurement of the resolution of display and printing systems. A typical CRT screen provides 96 dpi, which provides 9,216 dots per square inch (96x96). Flat panel displays from 110 to 200 dpi have also been developed. project, and ID!A, in which operators, advertisers, television networks, and vendors are collaborating on the forward-looking requirements that will eventually become new standards for this evolving technology. AdPulse is comprised of two seamless software components: Axiom axiom, in mathematics and logic, general statement accepted without proof as the basis for logically deducing other statements (theorems). Examples of axioms used widely in mathematics are those related to equality (e.g. Content Dynamics and the AdPulse On Demand Advertising Manager. Axiom Content Dynamics is part of SeaChange's Axiom operational software, the intelligence behind the vast majority of the world's on-demand services. Axiom Content Dynamics enhances the on-demand system to address the unique needs of advertising. It stores, manages and processes play lists; tracks and reports plays and subscriber activity during individual ads; splices and plays multiple assets back-to-back with seamless transitions; and sets up a programming interface for applications to provide play lists to on-demand systems. The AdPulse On Demand Advertising Manager is the back-office system. Operators use an intuitive, web-based interface to define inventory, enter orders and metadata, and view reports. It automates ad lists, delivering ad schedules and insertion instructions to any number of centralized cen·tral·ize v. cen·tral·ized, cen·tral·iz·ing, cen·tral·iz·es v.tr. 1. To draw into or toward a center; consolidate. 2. or distributed on-demand servers. This AdPulse component also includes the Atlas On Demand Interface from digital marketing technologies provider Atlas, enabling ad agencies to view inventory, order ads and collect reports. To further streamline the ad workflow, AdPulse integrates with the SeaChange QuickSilver quicksilver: see mercury. (1) (QuickSilver Technology, Inc., San Jose, CA, www.qstech.com) A mobile communications company that specializes in a reconfigurable logic chip for cellphones and PDAs. See adaptive computing. Input Workstation and the SeaChange(R) Ad Metadata Editor(TM) to ingest in·gest tr.v. in·gest·ed, in·gest·ing, in·gests 1. To take into the body by the mouth for digestion or absorption. See Synonyms at eat. 2. ads from tape; and with the SeaChange DigitalX Ad Automation Transcoder to automatically source spot libraries and create new files in any format required for insertion on-the-fly. Available for deployment by operators today, AdPulse is being demonstrated at the 2006 CAB Cable Sales Management Sales Management Role and Goal Importance of sales management is critical for any commercial organization. Expanding business in not possible without increasing sales volumes, and effective sales management goal is to organize sales team work in such a manner that ensures a Conference and Cable Ad Expo this week in Atlanta. Visit www.schange.com/Products/Advertising/main.asp for AdPulse product specifications. About SeaChange SeaChange International provides digital video systems that are changing television. Its powerful server and software systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster technology, thousands of SeaChange systems are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Acton, Massachusetts Acton is a suburban town in Middlesex County, Massachusetts, United States about twenty-one miles west-northwest of Boston along Route 2 west of Concord and about eleven miles (18 km) southwest of Lowell. The population was 20,331 at the 2000 census. and has product development, support and sales offices throughout the world. Visit www.schange.com. SeaChange(R) AdPulse(TM) is a trademark of SeaChange International. All other marks and products are properties of their respective companies. |
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