SeaChange International Highlights Video Streaming Advancements At Streaming Media West 2000.

Business/Technology Editors

Streaming Media West 2000 Booth 27

SAN JOSE, Calif.--(BUSINESS WIRE)--Dec. 13, 2000

Digital Video Systems Leader Joins Streaming Industry Group;

Demonstrates MPEG-4 Video Streaming Platform and IP VOD Applications

The world leader in digital video server systems, SeaChange International, Inc. (Nasdaq:SEAC) arrives at Streaming Media West 2000 with products and alliances in support of the multi-billion dollar streaming market. SeaChange's product demonstrations include applications in video-on-demand entertainment and education incorporating fault-resilient, broadcast-quality video Internet protocol (IP) streams.

"SeaChange offers a data-independent streaming platform and applications that will speed the emergence of IP telephony, high-speed web browsing, and streaming video as broadly viable businesses," said Ed Delaney, vice president of marketing and business development, SeaChange International. "For the IP opportunity, we're applying the full experience of deploying thousands of video servers for the television industry."

Announced at Streaming Media West, SeaChange has joined the newly founded Internet Streaming Media Alliance (ISMA) by invitation. As an ISMA member and collaborator, SeaChange and other industry leaders in content management, distribution infrastructure and media streaming, will promote standards and interoperability and advocate competitive development in the streaming media industry.

SeaChange supports a number of television revenue businesses with its digital video server systems. The vast majority of the U.S. cable advertising market runs on SeaChange's Spot digital ad insertion system. The SeaChange Broadcast MediaCluster is deployed in hundreds of television operations, including some of the world's largest multichannel facilities. With its particular emphasis on broadband television video-on-demand, SeaChange's ITV System is the foundation for interactive television services for an increasing number of television operators around the world.

Delaney continued: "We are very pleased to make a steadfast commitment to the streaming industry by collaborating with ISMA. As we've discovered via our activity with the key trade organizations in broadcast and cable television, these alliances give a necessary boost for the overall success of the industry."

Among ISMA's primary goals is the development of initial specifications for MPEG-4 over IP. At Streaming Media West, SeaChange demonstrates simultaneous MPEG-1, MPEG-2 and MPEG-4 video streaming to PCs with video content and integrated entertainment and education VOD applications from Intertainer and mGen Corporation supported by a digital settop box. The MPEG-4 demonstration takes advantage of Microsoft Windows Media Technologies and extends SeaChange strength in high bit-rate multichannel video management to the Internet, LAN and WAN content delivery opportunities with its VIP Streamer video server system. VIP Streamer provides the unparalleled fault-resilience and scalability of SeaChange's patented MediaCluster video server architecture, with its unique "single video file copy" advantages.

Integration of Windows Media Technologies with SeaChange products is part of an ongoing joint development agreement with Microsoft and is supported by Microsoft's minority investment in SeaChange. Last May, the companies began collaborating to extend Windows Media Technologies from broadband Internet delivery to cable and broadcast television systems. The effort will give content providers and television operators a unified digital media platform that delivers video streams to both television and broadband Internet networks - accomplishing with one video streaming server what today requires two separate server systems. Content developers, such as the film and video industry, will be able to lower costs and maximize reach by creating digital media content once and delivering it over any network environment.

About SeaChange International

SeaChange International, Inc. is the world leader in digital video systems. The Company creates powerful server and software systems that manage, store and distribute professional quality digital video. SeaChange's innovative products are based on a scalable, distributed software architecture and standard technology components to continually deliver exponential improvements in digital video cost-performance. As a result, SeaChange enables broadband, broadcast, satellite and new media companies to streamline operations and reduce costs, allowing for expanded services, new applications and increased revenues. SeaChange is headquartered in Maynard, Massachusetts and has product development, support and sales offices throughout the world. Visit www.seachangeinternational.com.

MediaCluster is a registered trademark of SeaChange International.