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SeaChange Adds On-Demand TV Navigation to Software Patent Portfolio.


Channel Overlay Application Gets Right Content to Right Viewer

ACTON, Mass. -- SeaChange International This article or section is written like an .
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, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

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: SEAC SEAC Student Environmental Action Coalition
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SEAC Southeast Archeological Center (National Park Service)
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), a leading provider of end-to-end solutions (jargon) end-to-end solution - (E2ES) A term that suggests that the supplier of an application program or system will provide all the hardware and/or software components and resouces to meet the customer's requirement and no other supplier need be involved.

Compare: turn-key solution.
 for the world's growing video-on-demand and IPTV (Internet Protocol TV) Also called "TV over IP," IPTV delivers scheduled TV programs and video-on-demand (VOD) via the IP protocol and digital streaming techniques used to watch video on the Internet.  industry, has secured U.S. Patent 7,155,674 for a software application that solves the challenge of presenting television viewers with the content they want in spite of rapidly expanding on-demand libraries and linear channel line-ups. The patent is embodied in SeaChange's Channel Overlay application, a unique advantage of the company's widely deployed middleware solutions.

Picking-up where today's grid-based program guides and on-demand navigation leave off, Channel Overlay organizes a subscriber's experience according to according to
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 programs currently being watched. Triggered by a remote control command, the application overlays video with a menu of hotlinks to relevant on-demand content options and linear broadcast channels. It empowers television operators to create intuitive navigation that aggregates on-demand content and live channels within the context of programming genres (sports, game shows, children's, etc.), studio and network brands, niche markets and other factors.

"Whether deployed on its own or in conjunction with an electronic program guide, Channel Overlay lets subscribers navigate within the context of their interests, getting them right to the content they want in spite of having access to hundreds of channels and thousands of hours of on-demand programs," said George Breen George Thomas Breen (born July 19, 1935) is a retired freestyle swimmer from the United States, who has won four Olympic medals (one silver, three bronze) in his career. Breen twice broke the world record in the 1500m freestyle. , president, SeaChange Interactive division of SeaChange International. "Operators can also give a strategic lift to their content partners with overlays that can keep subscribers navigating within their brands. The kind of highly organized and predictive presentation that Channel Overlay achieves is critical as operators continue to serve the 'long tail' of content."

Channel Overlay was invented by Breen and Stephen Kraiman, vice president of technology for SeaChange Interactive, a software development organization with a 15-year heritage in advanced television applications. Channel Overlay is available as a standalone application or as an integrated component of SeaChange's TV Navigator Four and Multiverse A multiverse (or meta-universe) is the hypothetical set of multiple possible universes (including our universe) that together comprise all of physical reality. The different universes within a multiverse are sometimes called parallel universes.  middleware and VODlink EPG (Electronic Program Guide) An online listing of TV or other programs. Periodically, EPGs are downloaded into set-top boxes so that viewers can preview offerings by time or category and set reminders.  and complementary applications. These solutions are deployed on more than seven million two-way digital set-top boxes worldwide, more than any other middleware.

Visit SeaChange at IPTV World Forum London, March 5-7. Go to www.schange.com/iptv to set an appointment. On Thursday, March 7, SeaChange's director of IPTV solutions, Venkat Krishnan, will participate in the conference session "Exploiting the Power of IP".

About SeaChange

SeaChange International, Inc. (NASDAQ: SEAC) is a world leader in digital video solutions spanning broadband and broadcast. Its powerful software and systems enable television operators to provide new on-demand services and to gain greater efficiencies in advertising and content delivery. With its Emmy-winning MediaCluster[R] technology, thousands of SeaChange deployments are helping broadband, broadcast and satellite television companies to streamline operations, expand services and increase revenues. SeaChange is headquartered in Acton, Massachusetts Acton is a suburban town in Middlesex County, Massachusetts, United States about twenty-one miles west-northwest of Boston along Route 2 west of Concord and about eleven miles (18 km) southwest of Lowell. The population was 20,331 at the 2000 census.  and has product development, support and sales offices around the world. Visit www.schange.com.

MediaCluster is a registered trademark of SeaChange International, Inc.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Feb 21, 2007
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