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Scripps Networks Partners With Gotuit Media for VOD Trials With Time Warner Cable; Gotuit and Scripps Demonstrate the Power of On Demand With Time Warner Cable of Maine.


Entertainment Editors/Business Editors

ANDOVER, Mass.--(BUSINESS WIRE)--March 8, 2004

Gotuit Media Corp., the leading provider of navigation technology and indexing services for on demand content, today announced that it has reached an agreement to power Scripps VOD See video-on-demand.

VoD - video on demand
 products including: Home & Garden Television On Demand, Food Network On Demand, DIY DIY
abbr.
do-it-yourself


DIY or d.i.y. Brit, Austral & NZ do-it-yourself
DIY
abbr DIY
do it yourself a DIY shop/job.
 On Demand and Fine Living On Demand. Initial trials are in place with Time Warner Cable This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article.  of Maine and will leverage Gotuit's next generation VOD technology to provide cable subscribers with complete control over their viewing experience.

"We look forward to working with Gotuit Media on our Scripps channels with Time Warner Cable of Maine," said Channing Dawson, senior vice president of emerging media for Scripps Networks. "There are many practical applications for Gotuit's VOD technology that will work well with our HGTV HGTV Home and Garden Television , DIY, Fine Living and the Food Network interactive lineup A criminal investigation technique in which the police arrange a number of individuals in a row before a witness to a crime and ask the witness to identify which, if any, of the individuals committed the crime. . Allowing subscribers the ability to navigate our content and view precisely those segments of the program that they are most interested in introduces the next evolution of TV viewing behavior, which is a natural fit for our viewers."

Under terms of the agreement, the Scripps content will be enhanced with Gotuit's technology, providing Scripps Networks' on demand viewers with direct access to segments of their favorite programs. Using a standard remote control, viewers can select segments of a stored program Noun 1. stored program - a program that is stored in the memory of the computer that executes it
computer program, computer programme, programme, program - (computer science) a sequence of instructions that a computer can interpret and execute; "the program
 and immediately watch just those parts of the show.

"We are excited to work with Scripps Networks on this new set of trials with Time Warner Cable of Maine," said Mark Pascarella, president of Gotuit Media. "Gotuit is a perfect enhancement to Scripps Networks, which has built its reputation on staying ahead of the curve. This new platform for content consumption is evidence of that. We are confident the Scripps/Gotuit partnership will drive both consumer loyalty and profits for the cable industry."

Scripps Networks will be trialing Gotuit On Demand on the following channels for its Time Warner Cable of Maine customers:

-- HGTV - TV that provides America's best home builders,

decorators, gardeners and crafts experts with practical

information to help them make the most of their lives at home.

-- Food Network - A 24-hour cable television network focused on

cooking, food preparation, healthy eating, at-home

entertaining and restaurants.

-- DIY-Do It Yourself Network - A simultaneous on-air and on-line

network that provides immediate access to step-by-step

instructions, in-depth demonstrations and tips for the

do-it-yourself home enthusiast A person who enjoys using computers and electronic equipment. Enthusiasts like technology and are willing to learn more of the ins and outs of a product than the average consumer, who just wants to use it. An enthusiast is more like a "prosumer." See consumer and prosumer. .

-- Fine Living - The first television network dedicated to the

pursuit of personal passions and the art of getting the most

from every moment in life.

About Scripps Networks

Scripps Networks, comprised of Home & Garden Television, Food Network, DIY-Do It Yourself Network, and Fine Living, is one of the leading developers of lifestyle-oriented content for television and the Internet. Each of Scripps' television networks is complemented by robust websites and online newsletters. In addition, Scripps Networks is aggressively developing its emerging media, including video on demand, broadband and Hispanic programming. Headquartered in Knoxville, Tenn., with offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Chicago, Detroit and Atlanta, Scripps Networks is owned by the E.W. Scripps Company (NYSE NYSE

See: New York Stock Exchange
:SSP (1) (Service Switching Point) The local exchange node in an SS7 telephone network. The SSP can be part of the voice switch or in a separate computer connected to it. ), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media and television retailing. Scripps operates 21 daily newspapers, 10 broadcast TV stations, Scripps Howard News Service and United Media. Most recently, the company acquired the Shop At Home network.

About Gotuit Media Corp.

Gotuit Media is dedicated to enabling the intelligent navigation of on-demand video content. Its flagship offering, Gotuit On Demand, is a patented indexing technology that combines segment metadata with on-demand video content, allowing consumers to quickly access the parts of a show in which they are the most interested. Gotuit works with both cable operators and content owners to provide viewers with direct access to the very best moments in television.

Gotuit holds a broad portfolio of patents in the time-shifted video space, including several landmark awards concerning video metadata. Founded in 2000, Gotuit Media is privately held and funded by Highland Capital Partners Highland Capital Partners is a global venture capital firm with offices located in Boston, Silicon Valley, Geneva, and Shanghai. Since its inception in 1988, the firm has invested in more than 180 early and growth stage companies and taken a sector-focused approach to investing in , Motorola and other investors. Additional information can be found on Gotuit's web site at www.gotuit.com.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 8, 2004
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