Scrip Advantage, Inc. Announces a Joint Affinity and Sales Agreement with CEO America, Inc.

FRESNO, CA -- Scrip Advantage, Inc. (SCPV.P) announced that it has signed an exclusive, three-year Joint Affinity and Payment Processing Sales Agreement with CEO America, Inc., based in Las Vegas, Nevada and Beverly Hills, California.

The Agreement includes a joint marketing effort to launch the MyCommunity(TM) Scrip Program and the MyCommunity affinity card produced by CREDITZ, the developer and exclusive master licensee of the world's first truly portable digital currency. The MyCommunity(TM) Scrip Program provides non-profit organizations additional revenue streams in conjunction with the already successful Scrip Advantage affinity programs deployed across the United States.

John Coyle, CEO of Scrip Advantage, said "Teaming with CEO America will assist us in providing solutions that enable our non-profit clients to accept credit, debit and CREDITZ account cards for purchasing scrip. This value added payment option should attract more buyers, making larger and more consistent purchases of scrip from their organization for even greater profits. Additionally, our non-profit organizations will have the opportunity to provide further value to their supporters by enabling them to earn CREDITZ and/or other benefits while supporting their selected charities."

David Vaters, President and Chairman of CEO America, Inc., stated "We have worked with Scrip Advantage for over a year to develop a compelling program that will insure a win-win-win situation for merchants, non-profits and their supporters." Vaters added, "Scrip Advantage is a leader in assisting non-profit organizations to generate incremental fundraising revenues in innovative ways and was our first and only choice as our exclusive marketing partner to roll out the complete MyCommunity Scrip Program."

The MyCommunity(TM) Scrip Program has already begun with schools and charities in Kentucky, Wisconsin, Louisiana, Texas and California, and is expected to ramp up throughout the United States this year. Both CEO America and Scrip Advantage believe that, through their joint collaboration in connection with the MyCommunity(TM) Scrip Program, substantial new sales can be generated and down-streamed to participating charitable organizations over the coming years.

About Scrip Advantage

Scrip Advantage, Inc., (SAI) of Fresno, CA. is a business-to-business direct marketing company, specializing in the issuance of "scrip" or Gift Cards/Gift Certificates for over 300 of the largest, most respected merchants and service providers in the United States. SAI purchases the gift cards and certificates from the merchants at a discount from face value, resells them to community-based non-profit organizations (NPO's), who in turn sell them to their members and supporters at face value, generating substantial fundraising revenue. Established in 1999, Scrip Advantage has grown to approximately $180 million in sales and is one of the fastest growing gift card marketing companies in the United States. Based in Fresno, CA, the 12,000 square foot facility houses all aspects of operations, marketing and distribution, and employs approximately 70 people.

About CEO America, Inc. CEO America, Inc., Las Vegas, NV and Beverly Hills, CA., is the exclusive master licensee for the United States of the CREDITZ System. The CREDITZ System is a revolutionary business model that provides enhanced payment, business intelligence and marketing solutions to retailers, e-tailers, manufacturers, and stored value, loyalty and gift card programs, and to the payment industry. The company works synergistically with point-of-sale and payment terminal manufacturers, merchant services providers, independent sales organizations (ISO's), transaction processors, and credit and debit card issuers. CREDITZ is the first sub-micro payment system that exchanges currency from consumer to merchant, merchant to consumer, manufacturer to consumer, and consumer to consumer in retail stores, via online, or through cellular phones, including payments of less than one cent.

FORWARD-LOOKING STATEMENTS

Any statements made in this press release which are not historical facts contain certain forward-looking statements, as such term is defined in the Private Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. Although such statements are based upon the best judgments of management of the company as of the date of this release, significant deviations in magnitude, timing and other factors may result from business risks and uncertainties including, without limitation, the company's dependence on third parties, general market and economic conditions, technical factors, the availability of outside capital, receipt of revenues and other factors, many of which are beyond the control of the company. The company disclaims any obligation to update information contained in any forward-looking statement.

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