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Screenvision Becomes Part of the Largest International Network in the Cinema Advertising Industry.


Business Editors

NEW YORK--(BUSINESS WIRE)--June 18, 2002

Screenvision Parent Companies Carlton Communications Plc and Thomson

multimedia Acquire European Cinema Advertising Interests

Screenvision, a joint venture between Carlton Communications Plc and Thomson multimedia (TMM TMM

The ISO 4217 currency code for the Turkmenistan Manet.
) (NYSE NYSE

See: New York Stock Exchange
:TMS TMS Transcranial Magnetic Stimulation (alternative medicine for depression)
TMS Test Match Special (sports - cricket)
TMS Texas Motor Speedway
TMS Transportation Management System
TMS Toyota Motor Sales
)(EURONEXT:18453), announced the extension of its network to include cinema advertising interests in 13 European countries as a result of a newly acquired joint venture between Carlton and Thomson. The acquisition expands U.S.-based Screenvision's global service capabilities by making it part of the largest international network in the cinema advertising industry.

Screenvision's parent companies will jointly acquire the cinema advertising businesses owned by UGC See user-generated content.  of France and the Belgian state broadcaster RTBF RTBF Radio Télévision Belge Francophone (French-Speaking Belgian Radio and Television) . In total, the acquisition represents 5,430 screens in 13 countries, eight of which represent more than 80 percent market share.

The Screenvision network will now consist of three entities: U.S.-based Screenvision led by Matthew Kearney; the new European joint venture led by Stephen Bird; and U.K.-based Carlton Screen Advertising Carlton Screen Advertising is the largest cinema advertising sales house in the United Kingdom and Republic of Ireland. It is owned by ITV plc. Among the cinema firms it sells advertising time on behalf of are Cineworld, Showcase Cinemas, Ward Anderson, and Odeon (known as United , which is wholly owned by Carlton Communications, led by Debbie Chalet. The Screenvision Worldwide Strategy Group, a committee made of Carlton and Thomson executives, will serve to leverage the synergies of the three entities and jointly address worldwide strategic issues.

"This acquisition represents another strategic milestone successfully executed," said Kearney, who will also serve as Chairman of the Screenvision Worldwide Strategy Group. "The globalization globalization

Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation
 of the Screenvision network significantly propels the cinema advertising industry forward, providing international clients with the ability to execute globally integrated cinema campaigns for the first time. At the same time, this expanded network will enhance the individual abilities of the three entities to serve domestic advertising and exhibitor clients through shared resources and knowledge."

The acquisition secures relationships with key European exhibitor chains such as UGC, Kinepolis, Warner Village, AMC (Advanced Mezzanine Card) See AdvancedTCA.  and Ster Century, as well as major domestic exhibitors in each of the 13 countries.

"With the backing of Thomson and Carlton, and in partnership with cinema exhibitors and advertisers, I am confident in the significant value this venture will add to the cinema advertising business in Europe," said Stephen Bird, Chief Executive Officer of the European joint venture.

About Screenvision (U.S.)

Screenvision, a Technicolor Cinema Advertising Company, provides cinema marketing solutions to its advertising clients through on-screen sight, sound, and motion (Cinema Spots), still image advertising (Cinema Slides), and in-theatre promotional opportunities (Cinema Extensions). With exclusive access to 12,000 screens including Cinemark, Carmike Cinemas, and Loews Cineplex, Screenvision is the largest national network in the United States. Screenvision's network offers the deepest market penetration in the cinema advertising industry covering 95% of all U.S. DMAs that represent 99% of all Nielsen TV households. The company's client roster includes numerous high-profile consumer brands in a wide variety of industries including automotive, electronics, media and retail. Screenvision is a joint venture between Carlton Communications Plc (LSE LSE - Language Sensitive Editor : CCM CCM Contemporary Christian Music
CCM Critical Care Medicine
CCM County College of Morris (New Jersey)
CCM Chama Cha Mapinduzi (political party, Tanzania)
CCM CORBA Component Model
) (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: CCVTVY) and Technicolor, the world's leading provider and distributor of motion picture film prints, DVDs, CDs and videocassettes and a Thomson multimedia business (Paris Euroclear: 18453) (NYSE:TMS). Screenvision operates under Technicolor and has offices in New York, Chicago, Detroit, San Francisco and Los Angeles.

About Thomson

With sales of 10.5 billion Euros (U.S. $ 9.3 billion) in 2001 and 73,000 employees in more than 30 countries, Thomson multimedia (Euronext: 18453) (NYSE: TMS), provides a wide range of video (and enabling) technologies, systems, finished products and services to consumers and professionals in the entertainment and media industries. To advance and enable the digital media transition, Thomson multimedia has five principal activities: Digital Media Solutions, Displays and Components, Consumer Products, Patents and Licensing, and New Media Services. The company distributes its products under the THOMSON, RCA See RCA connector and video/TV history.  and TECHNICOLOR brand names. For more information: www.thomson-multimedia.com.

Carlton Communications Plc

Carlton Communications Plc (LSE: CCM) (NASDAQ: CCVTVY) is one of the U.K.'s leading commercial broadcasters, with businesses in free and pay television, advertising sales, programme production and interactive media. Carlton accounts for 40% of ITV (1) See interactive TV.

(2) (iTV) The code name for Apple's video media hub (see Apple TV).
, Britain's most popular channel, and has 80% of the U.K. cinema advertising market. Carlton has the largest English speaking film library outside Hollywood and is one of Europe's largest rights distributors selling 18,000 hours of programming and 2,000 films to around 200 countries. Carlton produces programming for all the main U.K. television channels and is a leading producer of interactive television content, producing the first interactive advertisement for ITV.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 18, 2002
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