Scottrade Launches New Nationwide "Customers First" Advertising Campaign.Scottrade Customers and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Appear in 12 New Television Commercials ST. LOUIS -- Scottrade, a leading branch-supported online investment firm, has launched a new "Customers First" advertising campaign. The new television and Internet commercials begin appearing today. The new commercials feature Scottrade founder and CEO Rodger Riney in a Scottrade-branded helicopter on a quest to discover first-hand what his customers most like about Scottrade. The camera then zooms in, focusing on customers on the ground who explain their favorite reasons for having a Scottrade account. "The 'Customers First' campaign focuses on putting our customers' needs at the center of our business," Riney said. "We have always made online investing simple and convenient for our customers with $7 online trades, outstanding customer service and branch offices near where they live and work." The new "Customers First" campaign emphasizes: * Scottrade's fast and easy-to-use Web site * Outstanding customer service * 287 local branch offices * $7 online trades * No-fee IRAs * ScottradeELITE, the customizable platform for active traders * Trade-Ideas[TM], an integrated advanced technical scanner (1) See also antivirus program. (2) An optical device that reads a printed page or transparency and converts it into a graphics image for the computer. The scanner does not recognize or differentiate in any manner the content of the material it is scanning. on ScottradeELITE * Easy online account management Consumers will notice a significant increase in the presence of Scottrade on the major television networks, including ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , NBC NBC in full National Broadcasting Co. Major U.S. commercial broadcasting company. It was formed in 1926 by RCA Corp., General Electric Co. (GE), and Westinghouse and was the first U.S. company to operate a broadcast network. , CBS (Cell Broadcast Service) See cell broadcast. , CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence) CNBC Consumer News and Business Channel CNBC Congress of National Black Churches, Inc. , CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. and FOX News. Twelve 15-second commercials will run either back-to-back as 30-second spots or as bookends. The commercials will also run on cable and satellite networks and on numerous Internet sites that provide free premium video content, such as Yahoo! and FOX News, as well as video pre-roll. The "Customers First" commercials were created by Scottrade and Boston-based agency Gearon Hoffman, directed by Chace Strickland, and produced by Backyard Productions. Special effects special effects, in motion pictures, cinematographic techniques that create illusions in the audience's minds as well as the illusions created using these techniques. and graphics were created by Brickyard VFX VFX Visual Effects VFX Visual Fixation VFX Virtual Effects . Well-known Hollywood cinematographer Amir M. Mokri, who worked on such films as The Joy Luck Club, Bad Boys II and Pacific Heights, served as the Director of Photography. "Scottrade worked with some of the industry's premier filmmakers during the production of these commercials," said Chris Moloney, Scottrade's Chief Marketing Officer. "Each 15-second spot is like a mini-movie." The commercials were filmed in California in November 2006 and will replace Scottrade's commercials featuring a young Rodger Riney doing more than is expected in tasks like delivering newspapers, caddying and yard work. The "Young Rodger" commercials, which have run for the past four years, demonstrate Scottrade's dedication to delivering more than is expected to its customers. The commercials have become somewhat of a cult classic and are shared on the Internet and discussed on online message boards. "Over the past five years, Scottrade has experienced remarkable growth as investors have really responded to our customer-focused marketing messages," Riney said. "During that timeframe, the number of active accounts tripled and we have nearly doubled our branch network to continue delivering the personal customer service our customers expect from Scottrade." About Scottrade Scottrade is a leader in branch-supported online investing. The firm serves individual investors who are comfortable making their own investment decisions. Scottrade is unique in the industry because it boasts very low commission rates while offering easily accessible, local branch office support of online trading Online Trading Making trades via the Internet. Notes: The use of online trading increased dramatically in the mid to late 1990's with the advent of high-speed computers and Internet connections. Stocks, bonds, options, futures, and currencies can all be traded online. in 287 branch office locations nationwide. Scottrade.com is the online trading site of Scottrade and offers customers the convenience of placing orders online for just $7 per trade. In addition to its online capabilities, Scottrade staffs each branch location with a licensed branch manager plus additional brokers and assistants. For more, visit www.scottrade.com. About Gearon Hoffman Boston-based Gearon Hoffman is an $80 million brand communications firm with a portfolio of national clients in the health care, financial service, alcoholic beverage alcoholic beverage Any fermented liquor, such as wine, beer, or distilled liquor, that contains ethyl alcohol, or ethanol, as an intoxicating agent. When an alcoholic beverage is ingested, the alcohol is rapidly absorbed in the stomach and intestines because it does not and the restaurant/hospitality industries. Over the past five years, Gearon Hoffman has worked closely with Scottrade to develop a national brand advertising program that has aided the discount brokerage A discount brokerage is a business that charges clients significantly lower fees than traditional brokerages, typically offering comparatively fewer services and/or advice. in its extraordinary growth. |
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