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Scott-Levin Announces Pharmaceutical Company Image 2002.


Business Editors, Health & Medical Writers

NEWTOWN, Pa.--(BW HealthWire)--March 25, 2002

Pharmaceutical Company Image 2002, the sixth edition of the pioneering study on how the drug industry is perceived by health care professionals, will be released in June by Scott-Levin, a Quintiles Quintiles Transnational Corp. is a contract research organization which serves the pharmaceutical, biotechnology and healthcare industries. History
Quintiles was founded in 1982 by Dennis Gillings and as of 2007 it has 18,000 employees.
 Transnational company (Nasdaq:QTRN).

The study provides critical insight into the image of major pharmaceutical companies, in a time of enormous change and consolidation, when public profile is more critical than ever.

Questions the study helps answer include:
-- Physicians from 27 specialties

-- Pharmacists

-- Nurse practitioners

-- Physician assistants

-- Managed care: pharmacy executives, medical directors and PBM executives

-- Consumers


Key audiences tracked include:


-- Physicians from 27 specialties

-- Pharmacists

-- Nurse practitioners

-- Physician assistants

-- Managed care: pharmacy executives, medical directors and PBM executives

-- Consumers


For more information, clients can contact Tom Liberta at thomas.liberta@scottlevin.com; media representatives can call Don Paul Don Paul can refer to:

In American football:
  • Don Paul, former linebacker for the Los Angeles Rams
  • Don Paul, former cornerback for the Chicago Cardinals and the Cleveland Browns
 Palutis at donpaul.palutis@scottlevin.com. Phone: 215/860-0440; fax: 215/860-5477.

Scott-Levin, a part of Quintiles Informatics Same as information technology and information systems. The term is more widely used in Europe. , provides consulting services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
 to more than 100 U.S. and international pharmaceutical clients. These services monitor key areas such as product promotion, industry trends, retail pharmacy pharmacy, art of compounding and dispensing drugs and medication. The term is also applied to an establishment used for such purposes. Until modern times medication was prepared and dispensed by the physician himself. In the 18th cent.  activity, market performance, managed care and government affairs.

Scott-Levin's market research audits and strategic studies cover detailing, meetings and events, direct-to-consumer advertising direct-to-consumer advertising Drug industry The use of mass media–eg, TV, magazines, newspapers, to publicly promote drugs, medical devices or other products which, by law, require a prescription, which targets consumers, with the intent of having a Pt , journal advertising, and other media. Taken together, Scott-Levin products can give clients the most accurate possible picture of total pharmaceutical promotion.

Quintiles Transnational Corp. is the world's leading provider of information, technology and services to bring new medicines to patients faster and improve health care. Headquartered near Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C., Quintiles is a member of the S&P 500 and Fortune 1000. For more information, visit the company's Web site at www.quintiles.com.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 25, 2002
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