Scott-Levin: Alcon's Patanol Gains 20% Share in July.NEWTOWN, Pa.--(BW HealthWire)--Oct. 20, 1997--Alcon's starry-eyed hopes for its chronic conjunctivitis conjunctivitis (kənjəngtəvī`təs), inflammation or infection of the mucosal membrane that covers the eyeball and lines the eyelid, usually acute, caused by a virus or, less often, by a bacillus, an allergic reaction, or an drug Patanol are paying off, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. data recently released by the health care consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee consulting company business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a Scott-Levin. Alcon launched Patanol in the ophthalmic ophthalmic /oph·thal·mic/ (of-thal´mik) ocular (1). oph·thal·mic adj. Of or relating to the eye; ocular. Ophthalmic Pertaining to the eye. allergy market in March 1997. The following month, it gained 8.5% of new prescriptions in its class. In July, Patanol captured 20% of new prescriptions to surpass Johnson & Johnson's Livostin and seize second place. Allergan's Acular continued to lead with a 37% share of the 178,000 new prescriptions dispensed in this market in July. Retail prescription sales for ophthalmic allergy products totaled $10.1 million that month, 35% more than in July 1996. During the second quarter of 1997, Patanol became the product most often used to treat chronic conjunctivitis. Acular and Livostin were most often used to treat this condition in the first quarter, according to Scott-Levin's Physician Drug and Diagnosis Audit. Besides being used for allergic conjunctivitis allergic conjunctivitis n. Conjunctivitis caused by an allergic reaction to a substance. Also called atopic conjunctivitis. allergic conjunctivitis , Acular is also prescribed to treat such diagnoses as cataracts Cataracts Definition A cataract is a cloudiness or opacity in the normally transparent crystalline lens of the eye. This cloudiness can cause a decrease in vision and may lead to eventual blindness. , lens replacement and other retinal retinal /ret·i·nal/ (ret´i-n'l) 1. pertaining to the retina. 2. the aldehyde of retinol, derived from absorbed dietary carotenoids or esters of retinol and having vitamin A activity. disorders. This past July, ophthalmologists wrote 47% of all prescriptions dispensed in the ophthalmic allergy market. Patanol captured one-fourth of the ophthalmic allergy prescriptions written by these specialists. Primary care physicians (general/family practitioners, osteopaths and internists) wrote 21% of the prescriptions in this market. Managed care plans paid for 71% of all Patanol prescriptions in July. According to Scott-Levin's Personal Selling Audit/Hospital Personal Selling Audit, Patanol accounted for more than 60% of the detailing activity in its market during the 3 months ending July 1997. For more information, contact Tom Liberta or Nancy Robertone at 215/860-0440; email@scottlevin.com . Scott-Levin, a division of PMSI/Scott-Levin Inc., provides consulting and communications services to pharmaceutical companies worldwide. Visit Scott-Levin on the World Wide Web at http://www.scottlevin.com . CONTACT: Scott Levin Tom Liberta or Nancy Robertone, 215/860-0440 email@scottlevin.com |
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