Scott Blum Names Senior Vice President of Network Sales for Direct Response Network; Industry Veteran Keith Allen to Oversee Sales Activities for Five DRN Companies.

Business Editors/High-Tech Writers

ALISO VIEJO, Calif.--(BUSINESS WIRE)--March 11, 2003

Scott Blum, founder and CEO of Buy.com and creator of Direct Response Network (DRN), has named Keith Allen as senior vice president of network sales for Direct Response Network.

Allen will be responsible for overseeing sales activities and creating synergy between all five DRN companies: Buy.com, BuyMagazine, BuyTV, United Commerce Service and Thinkbig Media.

"Keith is a dynamic, well-connected sales executive and is ideally suited for this position," said Blum. "He will be a great leader for these companies. He will also help clients realize the power of working with all five DRN companies, and the added value that can bring to their direct response campaign."

Allen brings more than 15 years of sales and marketing experience to DRN. Prior to his new position, Allen served as general manager of United Commerce Service, where he landed high-profile accounts including Maxim Magazine, Fandango, Tech TV and UGO Networks. Recently, he served as the vice president of sales and marketing for eFederal Systems Inc. Allen also served as a director of merchandising for Buy.com.

Allen's daily responsibilities will include overseeing sales activities for the DRN companies and selling a variety of promotional packages for BuyTV and BuyMagazine.

About Direct Response Network

Direct Response Network (DRN) is a fully integrated direct response solution designed for companies looking to launch new products through multiple mediums, including interactive media, cable and satellite television, wireless applications and traditional publishing. The five companies comprising DRN are Buy.com, BuyMagazine, BuyTV, United Commerce Service (UCS) and Thinkbig Media.