Scoreboards turning Angel Stadium into a heaven for ad sales.The Anaheim Angels have cooked up a new way to lure lure the skin-covered object which runs on a monorail on a Greyhound racing track and which the dogs are schooled to chase. The lure must be kept 30 to 40 ft ahead of the leading dog so that the field is stretched out. advertisers. Outfield and infield Infield is a widely used term in sports terminology, its meaning depends on in what sport it is used. In baseball In baseball the baseball diamond plus a rounded region beyond it (see diagram), usually clear of grass, in contrast to the more distant, usually grass-covered video screens are being installed at Angel Stadium of Anaheim • • [ (formerly Edison International Edison International (NYSE: EIX) is a public utility holding company based in Rosemead, California. Its subsidiaries include Southern California Edison, and un-regulated non-utility assets Edison Mission Energy, a power producer, and Edison Capital. Field) that will show instant replays, scores, pitcher counts and, of course, ads. The new thinking about stadium displays comes from owner Arturo "Arte" Moreno, who made his fortune in billboards. The Angels recently signed a $6.5 million contract with South Dakota's Daktronics Inc. to buy and install several new scoring and advertising screens. One that's 27 feet high and 48 feet wide is going up in left field. There's already one in fight field that will be upgraded with three new electronic displays and new rotating ro·tate v. ro·tat·ed, ro·tat·ing, ro·tates v.intr. 1. To turn around on an axis or center. 2. and static advertising panels. Others are being added to the right-field fence and behind home plate. There will also be 300 feet of video screens running along the first- and third-base lines. The new displays are set to be in place before the Angels' home opener on April 3, and reflect the team's new branding and marketing plan. "Here's an opportunity," said Dennis Kuhl, Angels president. "We feel like we're going to develop a better product for the fan and the advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase ." The video panels set to run down the base lines will have various colors and be animated, he said. "It gives us an opportunity to take it one step further and offer an advertiser more than just a flat panel," Kuhl said. "It lets us offer them more creativity." |
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