Scientific-Atlanta and Metabyte Networks to Enhance Personal TV Experience Aboard Explorer Set-tops.Entertainment Editors ATLANTA & FREMONT, Calif.--(ENTERTAINMENT WIRE)--Feb. 12, 2001 Scientific-Atlanta today announced it has licensed preference engine and intelligent storage management software, developed by Metabyte Networks, Inc., that, once ported, is expected to enable its Explorer(R) digital interactive set-tops to recommend the very TV programming each subscriber wants to watch. The result is a huge competitive advantage for cable operators, who are expected to benefit from higher subscriber satisfaction and penetration, higher ad rates for tailored ads, and lower churn. Scientific-Atlanta plans to embed Metabyte's MbTV(TM) software into its Explorer 8000 set-tops. Together with Scientific-Atlanta's interactive television navigator, the software is expected to automatically recommend programming, including advertising, that matches each subscriber's viewing tastes. The Explorer 8000 set-top, a home media server that features a hard drive, will have the additional capability to automatically record preferred programming. "Like the Internet, television has become richer in content and could become just as tough to navigate," says Michael P. Harney, corporate vice president and general manager of Scientific-Atlanta's Subscriber Networks The network telephone, cable and ISP that customers connect to. It is synonymous with "access network," "local loop" and "last mile." See access network. Sector. "Metabyte's innovative personal TV software, once added to Scientific-Atlanta's Explorer set-tops, should not only enable subscribers to easily find the content they want, it should allow programmers and advertisers to target the subscribers they want to reach." "Our work with Scientific-Atlanta presents revenue generating opportunities for cable operators, programmers and advertisers," said Manu Mehta, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Metabyte Networks. "We look forward to enabling MbTV powered personal TV services such as targeted advertising, t-commerce, targeted video on demand (VOD See video-on-demand. VoD - video on demand ), targeted t-coupons, and TV portals aboard the popular Explorer set-top platform." About Scientific-Atlanta Scientific-Atlanta, Inc. (NYSE NYSE See: New York Stock Exchange :SFA See sales force automation. SFA - Sales Force Automation ) (http://www.scientificatlanta.com) is a leading supplier of digital content distribution systems, transmission networks for broadband access See broadband and wireless broadband. to the home, digital interactive set-tops and subscriber systems designed for video, high speed Internet and voice over IP (VoIP) networks, and worldwide customer service and support. About Metabyte Networks For more information about Metabyte Networks, visit www.mbtv.com. "Forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " as defined in the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 may be included in this news release. A variety of factors could cause the Company's actual results to differ from the anticipated results expressed in such forward-looking statements. Investors are referred to the Company's Cautionary Statements (Exhibit 99 to the Company's most recent Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. ), which statements are incorporated into this news release by reference. Additional information on Scientific-Atlanta and its Explorer set-tops products is available via the Internet at http://www.scientificatlanta.com. Scientific-Atlanta and Explorer are registered trademarks of Scientific-Atlanta, Inc. |
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