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Scientific Generics' Design Collects Top Accolade at Prestigious Industry Awards.


BOSTON -- Groundbreaking consumer product, Scalextric Sport Digital, developed by Scientific Generics has been awarded 'Best New Toy Design', the prestigious accolade at the Marketing Awards for Excellence in Toys (MAX IT). The top prize is the impressive result of eighteen-month collaboration between Scientific Generics and Hornby plc.

Scientific Generics collaborated with Hornby Plc to develop the revolutionary product that was launched last year, and judges indicated that their unanimous decision A Unanimous Decision is a winning criterion in several full-contact combat sports, such as boxing, kickboxing, Muay Thai, mixed martial arts and others sports involving striking in which all 3 judges agree on which fighter won the match.  reflected the way Sport Digital had revolutionized an already extremely popular and successful product. Sport Digital has already been well received by the public and, despite its innovative nature, is totally compatible with standard Scalextric products.

Sport Digital works by combining sensitive, digitally-controlled power with optical sensors, enabling up to six microchip-controlled cars to race on a single Scalextric lane, each car able to perform overtaking o·ver·take  
tr.v. o·ver·took , o·ver·tak·en , o·ver·tak·ing, o·ver·takes
1.
a. To catch up with; draw even or level with.

b. To pass after catching up with.

2.
 maneuvers For the military usage, see .

"Maneuvers" is the 27th episode of , and the eleventh episode in the second season. Plot
After Voyager detects a Federation probe, the Kazon Nistrim attack and steal some transporter technology.
 at the touch of a button on specialized spe·cial·ize  
v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es

v.intr.
1. To pursue a special activity, occupation, or field of study.

2.
 bends in the track.

Frank Martin, Chief Executive, Hornby plc commented: "Our relationship with Generics has been instrumental in the development of this innovative and exciting new product, and Generics has demonstrated a real commitment to delivering real value to our business."

Tim Moore For other uses, see Tim and Moore (surname).
People called Tim Moore include:
  • Tim Moore (1887-1958), an American actor, vaudeville and television comedian,
  • Tim Moore, an American politician from North Carolina,
  • Tim Moore, an American diver,
, Project Leader and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , SGAI Tech Ltd: "The Hornby/Generics relationship worked extremely well, and we proved that innovative products could be delivered to a demanding specification. It also underlined our skill in cost-effective and efficient innovation, undertaken at the boundary of development, Eastern manufacture and business goals. We are delighted the hard work has been rewarded in this way."

Scientific Generics

Scientific Generics is a leading international product development, technology licensing, and strategic management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business
service industry - an industry that provides services rather than tangible objects
 company, which houses and utilizes world-class skill and expertise.

We Create Value from Technology by:

--Innovating and developing new technology platforms and products that fundamentally change the bases of competition

--Assisting businesses and policy makers to design and implement strategies for technology, innovation and growth

Scientific Generics is part of The Generics Group, which has facilities and state-of-the-art laboratories located in Europe in Cambridge, Frankfurt, Stockholm, in Boston and Baltimore in the USA and Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. . The Generics Group has more than 200 employees, of which more than half are high-caliber technology professionals.

www.genericsgroup.com
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Publication:Business Wire
Date:Jun 7, 2005
Words:361
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