Scientific American Launches New Mobile Web Presence.
NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- Scientific American Scientific American
U.S. monthly magazine interpreting scientific developments to lay readers. It was founded in 1845 as a newspaper describing new inventions. By 1853 its circulation had reached 30,000 and it was reporting on various sciences, such as astronomy and , one of the world's most enduring and revered science and technology magazines, has announced the launch of a new mobile internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. site. Beginning today, anyone with a web-enabled mobile device can access Scientific American Mobile for free news and additional interactive features customized to their specific device.
Scientific American Mobile product features include:
* Daily news in science, technology, space, health, mind, nature, biology and more
* Daily trivia questions for added interactivity
* Links to related articles on each article page
* Easy-to-use article and channel navigation
* Associated article graphics, and
* A listing of the current newsstand issue
"The launch of our mobile service is part of a broader brand strategy by our publication to offer new technology offerings to our loyal readership," said Mina Lux, Managing Director/VP of Online, Scientific American. "Our new mobile service will allow our readers to easily access our content and the latest breaking science news on-the-go, giving science fans more options to access information from Scientific American, which already include the Web site, blogs, podcasts, RSS feeds Summaries of Web site content that are published in the RSS format for download. See RSS. and the print edition."
Scientific American Mobile was created by MindMatics, a leading mobile services company, which has also launched mobile destinations for multiple Sony Pictures DVD DVD: see digital versatile disc.
in full digital video disc or digital versatile disc
Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. releases, QPower Motor Oil, and a number of pharmaceutical companies.
"Scientific American is a forward-thinking organization that recognizes the importance of developing a mobile strategy," said Hans Henkes, General Manager of MindMatics LLC (Logical Link Control) See "LANs" under data link protocol.
LLC - Logical Link Control . "MindMatics is very pleased to partner with Scientific American to extend the reach of their brand with this innovative new service."
Scientific American will promote its new mobile destination through a multi-platform marketing campaign employing tactics such as: paid search, podcast (iPOD broadCAST) An audio broadcast that has been converted to an MP3 file or other audio file format for playback in a digital music player or computer. The "pod" in podcast was coined from "iPod," the predominant portable, digital music player, and although podcasts are and RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. ads, subscriber emails, online ads and print ads in the publication.
About Scientific American
Scientific American.com (sciam.com), which debuted in 1996, has grown into a dynamic online resource that provides coverage of the latest in science and technology as well as health news articles from current and past issues, podcasts, website exclusives, daily science news, blogs and weekly polls. It has become a leading online science, health and technology destination with more than 1,700,000 visitors per month.
For more than 162 years, Scientific American, one of the world's most enduring and revered science and technology magazines, has chronicled for its readers major and technology innovations and discoveries using expert accounts and assorted journalistic jour·nal·is·tic
Of, relating to, or characteristic of journalism or journalists.
journal·is features. The magazine publishes 15 foreign language editions with a total circulation of more than 1,000,000 worldwide.
MindMatics is the world's most experienced mobile marketing and services company, enabling clients to effectively reach and interact with consumers anytime, anywhere. From entertainment companies to retailers to mobile carriers, MindMatics helps world-class brands generate the greatest value from their mobile marketing initiatives. The company's clients include NBC Universal NBC Universal is a media and entertainment company formed in May 2004 by the combination of General Electric's NBC with Vivendi Universal Entertainment (part of the French Media Group, Vivendi SA). GE owns 80% of NBC Universal with the remaining 20% owned by Vivendi SA. , Boost Mobile, Universal McCann, Sony Pictures, McDonald's and Porsche. The MindMatics team consists of more than 160 professionals in six offices around the globe.