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SciQuest launches Publishing and Supplier Services a Multi-Dimensional Marketing Channel Targeted to the Research Community.


Business Editors/High Tech, Health & Medical Writers

RESEARCH TRIANGLE PARK Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , N.C.--(BW HealthWire)--Jan. 28, 2002

Publishing and Supplier Services(TM) is specifically designed to

provide an integrated set of Web, electronic and print marketing

channels for suppliers of scientific materials.

SciQuest, Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: SQST), a technology and solutions company that provides integrated e-commerce and research asset management solutions for research enterprises and their supply chain partners worldwide, announced today the introduction of the Publishing and Supplier Services business unit designed to provide suppliers with electronic and print channels to promote their products and increase market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market
penetration - the act of entering into or through something; "the penetration of upper management by women"
.

"Our experience in the research community has shown that suppliers of scientific materials are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 cost-effective methods to communicate their products and promotional information to a targeted audience of researchers, said Geoff Kabel, Vice President of Publishing and Supplier Services for SciQuest. "SciQuest Publishing and Supplier Services leverages our established Web, electronic and print assets into one economical marketing channel allowing suppliers to capture the attention of research scientists."

SciQuest Publishing and Supplier Services offers a single "neutral network" to suppliers with four distinct marketing channels leading directly to qualified customers. The SciQuest offerings include:

-- The SciQuest Buyer's Guide, the premier public product sourcing and searching tool with over 100,000 searches per month on 1.5 million products

-- BioSupplyNet, the proven authority on where to find biomedical research Biomedical research (or experimental medicine), in general simply known as medical research, is the basic research or applied research conducted to aid the body of knowledge in the field of medicine.  supplies and services

-- BioSupplyNet Source Book, the "yellow pages'" of scientific suppliers distributed to over 80,000 researchers annually

-- SciCentral, the award winning informational website providing access to breaking research news, hand picked daily for researchers and recording over 70,000 user sessions A count of how many times all users access a Web site regardless whether the same person came back several times during the measurement period. If a user leaves and returns within a short time, some systems count those sessions as one. Contrast with unique visitors. See also user session.  per month

Suppliers will be able to select from a wide variety of advertising and promotional packages designed to bring their products to the desktop of thousands of researchers. Some of SciQuest Publishing and Supplier Services featured opportunities are:

-- BioSupplyNet Source Book advertisement - Annual placement of a four color ad, reaching 80,000 researchers

-- BioSupplyNet Source Book literature browser - A showcase of supplier catalogs with four color images, 40 word descriptions and reader service numbers

-- Promotional websites - Exposure to 140,000 scientific visitors per month on www.sciquest.com, www.biosupplynet.com and www.scicentral.com

-- Listing of products in SciQuest Buyer's Guide - Provides supplier products exposure to over 100,000 product searches per month

-- E-mail leads - Generated though customer contact from the SciQuest Buyer's Guide and BioSupplyNet web-sites

-- Banner advertising Banner Advertising

A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page

Notes:
For an example, just look at the top of a page on almost any popular web site.
 - Rotating, keyword-generated, or rich media ads throughout the SciQuest researcher network

-- Promotional Listings - Including "Get a Deal", "See the Latest" and "Get a Catalog" sections of the BioSupplyNet website

-- SciCentral Newsletter sponsorship - Delivered weekly to 6,000 registered scientific users of SciCentral

-- Lead Reports - Including statistics, service inquiries and contact information

"The SciQuest Publishing and Supplier Services initiative maximizes our network of popular research portals," said Guy Orgambide, Ph.D., Director of Science Community for SciQuest. "This initiative will enable scientists to seamlessly transition from sourcing and procuring supplies to locating research tools and specialty news, all essential functions of the R&D operation."

"At our core, SciQuest is a software company providing solutions to research intensive organizations, said Stephen Wiehe, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of SciQuest. "Our presence in the industry places SciQuest in a unique position to offer value added Value Added

The enhancement a company gives its product or service before offering the product to customers.

Notes:
This can either increase the products price or value.
 products and services to the research community. We are pleased to offer this new tool and will continue to enhance our service offering via on-going communication with our valued customers and supplier partners."

About SciQuest

SciQuest is a technology and solutions company that provides integrated e-commerce and research asset management solutions for research enterprises and their supply chain partners worldwide. Its domain expertise, proven technologies, and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products.  capabilities uniquely position SciQuest to make e-solutions work for science. The Company's platform and solutions can be utilized independently or integrated with leading software, automation equipment and supplier systems to enhance innovation, reduce costs, and improve operational effectiveness for scientific organizations worldwide. Headquartered in Research Triangle Park, N.C., the Company has offices in Philadelphia and London. For more information about SciQuest, please visit www.sciquest.com or call +1-919-659-2100.

SciQuest is a registered trademark of SciQuest, Inc. Enterprise Reagent Manager, Enterprise Substance Manager, ERM (Enterprise Relationship Management) An umbrella term with many shades of meaning over the years. It may refer to the management of information from any or all of an organization's customers, suppliers, business partners and employees.  Fast Track, ERM Fast Track Plus, Publishing and Supplier Services, SelectSite, SelectSite SRA SrA
abbr.
senior airman
 and SelectSite APA (All Points Addressable) Refers to an array (bitmapped screen, matrix, etc.) in which all bits or cells can be individually manipulated.

APA - Application Portability Architecture
 are trademarks of SciQuest, Inc.

Statements in this press release that are not historical facts are forward-looking statements that involve risks and uncertainties, including all statements regarding the results or effects of SciQuest's Publishing and Supplier Services. For such statements, the Company claims the protection of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 for forward-looking statements under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. The potential risks and uncertainties associated with these forward-looking statements could cause actual results to differ materially from those presented herein, and the reported results should not be considered as an indication of future performance. Factors that could cause actual results to differ from those contained in the forward-looking statements are discussed in the Company's Quarterly Report on Form 10-Q Form 10-Q

See 10-Q.
 for the period ended September 30, 2001, filed with the Securities and Exchange Commission, under the caption "Factors That May Affect Future Results".
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jan 28, 2002
Words:854
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