Schultz: brokers roles are changing. (Suburban Markets).In one of the most profound changes affecting the commercial real estate industry, today's successful brokerage professionals have seen their roles undergo a dramatic transformation. This trend has been in the making for several years, but has really taken shape during the current market cycle. As corporations have had to refocus Verb 1. refocus - focus once again; The physicist refocused the light beam" focus - cause to converge on or toward a central point; "Focus the light on this image" 2. their business strategy to cope with the changing market, successful brokers have adapted to their clients' needs by adhering ADHERING. Cleaving to, or joining; as, adhering to the enemies of the United States. 2. The constitution of the United States, art. 3, s 3, defines treason against the United States, to consist only in levying war against them or in adhering to their enemies, to a more consultative approach to their real estate business. At The Schultz Schultz may refer to People:
Contraction of we have. we've have seen the change coming for several years and have embraced it. We view our role as first being a value-added val·ue-add·ed adj. Of or relating to the estimated value that is added to a product or material at each stage of its manufacture or distribution: advisor to our clients and secondarily providing the tools necessary to manage an effective real estate transaction. It is only through the understanding of a client's business plan that a broker can devise an appropriate real estate solution. The new realities of today's highly competitive marketplace mandate that brokers become experts on a myriad Myriad is a classical Greek name for the number 104 = 10 000. In modern English the word refers to an unspecified large quantity. The term myriad is a progression in the commonly used system of describing numbers using tens and hundreds. of issues including approvals, architecture, construction, planning, development, financing and marketing. The old model of showing space and hoping for a fit is long past. An emphasis on continued training and education within the real estate profession must be maintained in order to advise clients on all areas of importance in the real estate process. One of the biggest changes that has emerged in our industry is the accessibility of information. All brokers and most tenants now have easy access to rental rates, availabilities and new development projects. With market information no longer being a major competitive edge, brokers have had to refocus their efforts by approaching the business with a consultative perspective. Here are just a few of the ways the new breed of brokerage professionals are leading the industry's service revolution: * Strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. . Before an effective real estate solution can be devised, a broker must understand their client's business plan. What their growth objectives are, where there labor is coming from, how they can compete more effectively ...all issues that a broker must factor into a space plan. * Understanding the client's business. Advise clients on what the real estate trends are in their industry and how they can maintain a competitive edge. * Creative solutions. Whether a company is downsizing (1) Converting mainframe and mini-based systems to client/server LANs. (2) To reduce equipment and associated costs by switching to a less-expensive system. (jargon) downsizing or upsizing, a broker must create a real estate solution that meets each client's unique needs. What financing options are available, what incentives are being offered and what the right terms should be are all factors considered by the effective broker. * More options. One of the most interesting trends today is the integration of office and industrial development into a high tech flex/office space. This option has proven to be an effective solution for a great many companies. |
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