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School of Hard Knocks Apparel Line Seizes Counterfeit Items Valued At Over $250,000 From Three Los Angeles-Based Distributors.


Business Editors

NEW YORK--(BUSINESS WIRE)--Sept. 9, 2002

Pursuant to Court order, SCHOOL OF HARD KNOCKS The School of Hard Knocks is an idiomatic phrase meaning the (sometimes painful) education one gets from life, often contrasted with formal education. It is a phrase which is most typically used by a person to claim a level of wisdom imparted by life experience, which they consider  APPAREL (SOHK SOHK School Of Hard Knocks ) Sportswear seized counterfeit apparel with an estimated retail value exceeding $250,000 from three Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  based distributors.

More than 20,000 pieces of product were seized on July 25, 2002 pursuant to a temporary restraining order temporary restraining order: see injunction.  and seizure order entered by Judge Matz of the United States District Court United States District Court

In the U.S., any of the 94 trial courts of general jurisdiction in the federal judicial system. Each state, as well as the District of Columbia and the Commonwealth of Puerto Rico, has at least one federal district court.
 for the Central District of California. The Corona, Queens Corona, Queens, (zip code 11368) is a neighborhood in the former Township of Flushing in the New York City borough of Queens surrounded by Flushing, Jackson Heights, and Elmhurst.  based apparel company SOHK most recently was nominated for a design award at the First Annual Urban Fashion Awards and is premiering their kids collection this fall. Counterfeiting of the SOHK brand reflects its increasingly popularity in the urban wear market. This suit is a firm indication of SOHK Sportswear Inc.'s position to protect the trademark of this fast growing line.

School of Hard Knocks, who leads urban wear companies with a 30% sell through rate in major department and specialty chain stores with their t-shirts, forecast a 20% loss of business from the counterfeiting market of their t-shirts alone. The "Queens 7" t-shirt launched SOHK into a multi-million dollar worldwide apparel line with a full collection for men and kids. This family owned business is one of the few urban apparel companies with a stand-alone store (Queens, NY) similar to Russell Simmons' Phat Farm chain.

To preview the School of Hard Knocks line and for more information, visit their website www.schoolofhardknocksonline.com. For more information contact Sheila Eldridge at 201 722 1500.
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Publication:Business Wire
Date:Sep 9, 2002
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