Printer Friendly
The Free Library
22,728,043 articles and books

Scholastic Coach, 75 years of leadership and service.

In the summer of 1931, a 28-year-old camp counselor, baseball referee A judicial officer who presides over civil hearings but usually does not have the authority or power to render judgment.

Referees are usually appointed by a judge in the district in which the judge presides.
, and sportswriter sports·writ·er  
A person who writes about sports, especially for a newspaper or magazine.

 for the New York World The New York World was a newspaper published in New York from 1860 until 1931. It played a major role in the history of American newspapers.

The newspaper was unsuccessful until it was purchased by Joseph Pulitzer in 1883.
 joined Scholastic to start its second magazine--Scholastic Coach. Jack K. Lippert, who possessed enough charismatic enthusiasm to inspire thousands of American coaches, thus started a 58-year career with Scholastic, primarily as Editor in Chief and Publisher of its magazines, supporting his lifelong colleagues and friends, M.R. "Robbie" Robinson, founder of Scholastic in 1920 and G. Herbert McCracken, an all-American athlete who became a great ad salesman and publisher of Coach and of Scholastic.

In Coach, Lippert, with photographer Owen Reed, pioneered the use of step by step action photography that showed how a baseball swing, a jump shot, a football play, or a discus throw discus throw

Track-and-field sport of hurling for distance a disk-shaped object known as a discus. The discus is 8.6 in. (219 mm) in diameter and is thicker in the centre than at the perimeter; it must weigh at least 4.4 lbs (2 kg) for men's events, 2.
 sequentially unfolded, enabling coaches to break down the steps their players should follow.


In the fall of 1936, Lippert handed over the editorship of Coach so he could start Junior Scholastic magazine for grades 6-8 social studies, an instant success and still Scholastic's best-known magazine.

Herman L. Masin, the editor who took over in 1936, is now 93 years old and still the editor today, 70 years later--the longest serving editor of the same magazine in the history of U.S. journalism. Masin, and later his colleague, Bruce Weber Bruce Weber may refer to:
  • Bruce Weber (photographer) (b. 1946)
  • Bruce Weber (coach) (b. 1956)
  • Bruce Weber (administrator) (1951-2006)
, publisher of Coach, became known to hundreds of thousands of coaches over the years, including some of America's best-known sports figures.

Scholastic Coach today remains a model of service to high school and college coaches and athletic directors Athletic director (commonly, "athletics director") is a position at many American colleges and universities, as well as in larger high schools and middle schools, which oversees the work of the coaches and related staff involved in intercollegiate or interscholastic athletic , and one of the sharpest, best written sports magazines of all time. Lippert, McCracken, Masin, and Weber have helped millions of young athletes play better and learn the principles of sportsmanship. Together, over a period of 75 years, these four men--especially Masin--have enabled generations of players and coaches to pursue better athletic competition at higher levels of ethical and moral standards than would have been possible without Scholastic Coach.

--Richard Robinson

Chairman, President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  

Scholastic, Inc.
COPYRIGHT 2006 Scholastic, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Author:Robinson, Richard
Publication:Coach and Athletic Director
Article Type:Company overview
Geographic Code:1USA
Date:Oct 1, 2006
Previous Article:Coaches' corner.
Next Article:Scholastic Coach.

Related Articles
Scholastic launches "Scholastic Administrator" in January.
Scholastic Coach and Athletic Director 75th anniversary.
Scholastic Coach.
75 years: the publisher looks back.
Hail to the (Editor in) Chief! For 70 years, Herman L. Masin has been the foundation of the best coaching magazine in the world.
And now a word from our friends ...

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters