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Schofield Media acquires four titles from VNU and Redcoat Publishing.


Schofield Schofield can refer to:
  • Andrew Schofield, sports photograper
  • Dick Schofield, former Major League baseball player
  • Ducky Schofield, former Major League baseball player
  • Garry Schofield, British rugby league footballer
 Media (Chicago Chicago, city, United States
Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837.
, IL), through its new division, Ideal Media (New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
), has acquired four business magazine titles from VNU VNU Volontaires des Nations Unies (French)
VNU Verenigde Nederlandse Uitgeversbedrijven (Dutch)
VNU Virtual Network User
 Business Media (New York), including Restaurant Business, Foodservice The foodservice (or food service) industry (US English; catering industry in British English) encompasses those places, institutions, and companies responsible for any meal eaten away from home.  Director, Beverage World and Retail Merchandiser. No terms of the deal were given. VNU was represented in the deal by The Jordan Jordan, country, Asia
Jordan, officially Hashemite Kingdom of Jordan, kingdom (2005 est. pop. 5,760,000), 35,637 sq mi (92,300 sq km), SW Asia. It borders on Israel and the West Bank in the west, on Syria in the north, on Iraq in the northeast, and on Saudi
, Edmiston Group (New York).

Scholfield launched Ideal Media to manage magazine acquisitions. The deal was funded in part by a $7 million subordinated debt Subordinated Debt

A loan (or security) that ranks below other loans (or securities) with regard to claims on assets or earnings. Also known as "junior security" or "subordinated loan".
 commitment from VSS See Vcc.  Magazine Partners (New York), a unit of Veronis Suhler Stevenson (New York). VSS Magazine Partners was formed earlier this year with $123 million of committed capital.

All of the titles are published monthly and are long-established. Restaurant Business, founded in 1902, has a controlled circulation of 120,000 restaurant industry professionals and covers casual dining, family-style, fine-dining, quick service and related industry sectors. Food Service Director, established in 1988, focuses on the information needs of the noncommercial foodservice industry. It has a controlled circulation of 40,000 professionals in the contract management, corporate dining, educational and healthcare sectors.

Beverage World, launched in 1882, has a controlled circulation of 34,000 professionals in the international beverage production and distribution sectors. Established in 1961, Retail Merchandiser has a controlled circulation of 20,000 and focuses on industry and consumer trends.

Ideal also acquired the magazines' web sites and conferences and events, as well as 'ID Access,' an online information source for food distribution managers and distributor sales professionals. VNU president/ceo Michael Marchesano said that "although they were no longer a strategic fit with our broader portfolio, the titles remain highly-regarded authorities in the food service and mass market retail sectors."

Also, Schofield has acquired the assets of Redcoat Publishing (Beverly, MA), publisher of American Executive and Health Executive magazines. No terms were given. American Executive, launched in 2003, is a monthly with a controlled circulation of 50,000 business executives, including chairmen, ceo's, presidents, cfo's and general managers, from the entire range of U.S. industries. Editorial offers information on business news, technology trends, best practices and management strategies. Health Executive was launched as a supplement to American Executive in 2004 and as a stand-alone in January of this year. The quarterly has a controlled circulation of 20,000 U.S. healthcare U.S. Healthcare is a now-defunct healthcare company. The logo had an apple. The merger with Aetna
In 1996, the company merged with Aetna, calling it Aetna U.S. Healthcare. The U.S. Healthcare apple logo was next to the Aetna name, and U.S. Healthcare under it. U.S.
 executives.

Besides the acquired titles, Schofield produces seven other b2b magazines in the U.S., including U.S. Business Review, Manufacturing Today and Construction Today. Parent Schofield Publishing (Norwich, Eng.) produces six b2b titles, including Venture UK/Europe, while unit Schofield Media Australia produces Venture Australia.
COPYRIGHT 2005 JK Publishing, Inc
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Publisher
Date:Mar 31, 2005
Words:424
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