Schoenherr Named President of E-Dr.; COO of Leading Optical Industry e-Marketplace to Play Greater Role in Setting Long-Term Business Strategy.

Business Editors

JACKSONVILLE BEACH, Fla.--(BUSINESS WIRE)--Aug. 7, 2000

E-Dr., the leading B2B e-marketplace for vision care supplies and services, appointed Scott Schoenherr as president of the company. Schoenherr will continue to serve as chief operating officer of E-Dr.

In his new role, Schoenherr will have greater responsibility for setting the company's strategic direction. He will be focused on driving E-Dr.'s expansion of products and services for the eyecare professional, including practice management solutions. In addition, Schoenherr will be responsible for developing and managing E-Dr.'s marketing, sales, customer service, operations and information systems.

"As COO, Scott has played an integral role in helping the company reach major milestones such as our $2 million revenue month in June 2000 and our 6,000 registered members," said Chief Executive Officer Jerry Hayes, OD. "Scott has used his technology and e-commerce experience to accelerate the development of our e-commerce model, and as president, he will continue to use this expertise to develop and implement strategic vision."

Prior to joining E-Dr., Schoenherr was general manager of Crucial Technology, a $500 million division of Micron Technology, the largest DRAM manufacturer in the country. While at Crucial, Schoenherr rapidly positioned the company as the world's second largest memory upgrade provider and a leader in online sales of computer upgrades. Prior to Crucial, he held the position of director of marketing at Boise Cascade Corporation (NYSE: BCC). He is also a member of the ChoicePoint, Inc. (NYSE: CPS) Internet Advisory Board, which oversees the company's ongoing Internet strategies. Schoenherr received his MBA from the Harvard Business School and his bachelor's degree at Michigan State University.

About E-Dr.

E-Dr. is the leading B2B e-marketplace for vision care supplies and services in the United States. The company provides more than 6,000 registered eyecare practices with a single online source to purchase frames, soft contact lenses, spectacle lenses, optical lab services and pharmaceuticals from more than 85 brand name suppliers 24 hours a day, seven days a week. Headquartered in Jacksonville Beach, Florida, E-Dr. is a first-mover in bringing the $25 billion global market for wholesale eyecare supplies and services to the Internet.

Well-known optometrist Jerry Hayes founded E-Dr. in 1998. Hayes also owns HMI Buying Group, a large optical group purchasing organization with 1999 sales over $54 million. E-Dr. is backed by Benchmark Capital of Menlo Park, California, and Noro-Moseley Partners of Atlanta, Georgia, two of the nation's leading venture capital groups.