Schlotzsky's `Music For Your Mouth' Spots Spring From Austin's Creative Community; New All American Angus Sandwich to Take Flight in National TV and Radio Campaigns.Business/Entertainment Editors & Food/Television Writers NOTE: Multimedia assets available AUSTIN, Texas--(BUSINESS WIRE)--June 24, 2002 Schlotzsky's Inc. (Nasdaq:BUNZ BUNZ Schlotzsky's Delie (stock symbol) ) has returned to a recipe for success to cook up the four-week network, syndication and cable "Music For Your Mouth" TV ad campaign for its latest creation, the All American Angus sandwich: using the creative talents of local animators, editors and musicians. Austin's Match Frame is now finishing its magical animating, editing and flame work on the cool spots that mix black and white animation, live action, original music and mouth-watering mouth·wa·ter·ing or mouth-wa·ter·ing adj. Appealing to the sense of taste; appetizing: the mouthwatering aroma of a baking pie. Adj. 1. food -- akin to the recent Albuquerque Turkey sandwich spots, but this time touting Schlotzsky's new All American Angus sandwich of roast beef, mozzarella moz·za·rel·la n. A mild white Italian cheese that has a rubbery texture and is often eaten melted, as on pizza. [Italian, diminutive of mozza, a cut, mozzarella, from mozzare, cheese, fire-roasted vegetables, a tomato and garlic sauce Noun 1. garlic sauce - garlic mayonnaise aioli, aioli sauce sauce - flavorful relish or dressing or topping served as an accompaniment to food , garlic dressing and romaine lettuce on a multi-grain wheat version of the famous Schlotzsky's bread. In the 15- and 30-second spots that will air July 8 to Aug. 4 (in the Austin market through Aug. 18), rotoscoping Creating animated characters by tracing an action movie with real actors frame by frame. Performed via the computer today, rotoscoping was originally accomplished in the early 1900s by projecting each movie frame onto a frosted glass easel, from which the illustrator traced and redrew the "traces" video images of performing musicians to create the black and white animation that so vividly contrasts with the full-color presentation of the new, limited-time-only Schlotzsky's(R) Deli sandwich. Schlotzsky's Inc.'s in-house creative team, led by brand management vice president Karen Lee, again worked with Match Frame creative director and animator Ron Pippin Pippin. For Frankish rulers thus named, use Pepin. A multimedia game and Internet machine from Apple that used the PowerPC architecture and a limited version of the Mac OS. , independent art director Rob Buck
Robert N. "Rob" Buck (August 1, 1958, Jamestown, New York – December 19, 2000, Pittsburgh, Pennsylvania) was a founding member and guitarist of 10,000 Maniacs from and Tequila Mockingbird mockingbird: see mimic thrush. mockingbird Any of several New World birds of a family (Mimidae) known for their mimicry of birdsong. The common, or northern, mockingbird (Mimus polyglottos) can imitate the songs of 20 or more species within 10 Studio to create the new Angus spots. "The coolest thing about the animation is that it uses our sandwich as a metaphor for music by letting the sandwich become the instrument," says Lee. "It really says `music for your mouth.'" Lee served as executive producer on the spots with producers Karen Jacobs and Stuart Mydlow of Tequila Mockingbird, whose team created original music for the spots that will also air on national radio. Austin maestro The Austin Maestro is a mid-sized 5-door hatchback car that was produced by the Austin Rover subsidiary of British Leyland (BL), and its successors, from 1983 until 1994. There was also a van derivative produced. Danny Levin composed a roadhouse road·house n. An inn, restaurant, or nightclub located on a road outside a town or city. roadhouse Noun a pub or restaurant at the side of a road Noun 1. blues piece for which trombonist Jon Blondell played and starred in the animation, and vocalist Rayvon Foster sang background. Vocalist and drummer Darin Murphy created an a capella doo-wop piece and one highlighting drums -- two spots in which he stars, plays or sings with background vocalists Schrodinger's Cat. Another features music and animation from both the All American Angus and previous Albuquerque Turkey campaigns. Mark Miks of Action Figure digitally shot the musicians footage, and Action Figure's George Sledge was instrumental in producing the musical shoots for the animation. The beauty sequences of the Angus Beef sandwich were produced at the studios of renowned director Peter Elliott in Chicago. At Match Frame, editor Stephen Bohls; art director Traci Goudie; animators Pippin, Keith Lowry and Carl Canga; producer Cheryl Middleman mid·dle·man n. 1. A trader who buys from producers and sells to retailers or consumers. 2. An intermediary; a go-between. ; and flame artist Joe Reese worked their magic on the spots. ---------------------------------- Schlotzsky's Inc., founded in Austin, Texas, in 1971, is a franchisor of fast casual upscale sandwich restaurants featuring made-to-order hot sandwiches served on distinctive sourdough bread, along with sourdough crust pizzas, salads and soups. As of March 31, 2002, there were 672 Schlotzsky's(R) Deli restaurants open and operating in 38 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States). and eight foreign countries. Visit www.schlotzskys.com or www.cooldeli.com for more information and e-coupons. ---------------------------------- This news release contains "forward-looking statements," as defined under the federal securities laws. Forward-looking statements include those regarding the business plans and prospects of Schlotzsky's Inc. (the "Company"). Forward-looking statements reflect the Company's expectations based on current information. The Company undertakes no obligation to update any forward-looking statements. Shareholders and prospective investors are cautioned that actual future results may be materially different because of various risks and uncertainties, including but not limited to factors identified in the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. under the heading "Risk Factors." ---------------------------------- Founded in 1993, Match Frame Editorial/Revolve Motion (www.matchframe.com) is an award-winning postproduction and design company that provides high-end film and video, postproduction and graphic design. Match Frame and Revolve Motion have recently finished jobs for GSD&M, Sherry Matthews Advertising and Ackerman and McQueen. Services provided by Match Frame include film-to-tape transfer, creative Avid editing, flame/smoke, edit box and design. NOTE TO MEDIA: A video of the 15-second Schlotzsky's TV commercial spot, relating to this story will be available for journalists to download beginning today at www.newstream.com and at www.businesswire.com NOTE: Sandwich photos are available at URLs: http://www.businesswire.com/cgi-bin/photo.cgi?pw.062402/bb7 and http://www.businesswire.com/cgi-bin/photo.cgi?pw.062402/bb7a |
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