Schibsted Launches Innovative Mobile Portal Based on Fast Search Technology; Sesam Mobile Portal Drives Record User Traffic for Leading European Media Company.OSLO, Norway & NEEDHAM, Mass. -- Fast Search & Transfer(TM) (OSEAX:FAST.OL) (FAST(TM)), the leading developer of enterprise search technologies and solutions, and Schibsted Sok AS, a subsidiary of the leading European media company Schibsted ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and , today announced the debut of the mobile search portal, Sesam, which exceeded traffic expectations by over fifty percent during its first couple of months of operation. Heralded as the world's most innovative mobile search portal, Sesam (wap.sesam.no) leverages the Sesam Web search service (www.sesam.no) which combines online information from many different sources in one search result. The portal is based on FAST mobile search extensions to the FAST Enterprise Search Platform(TM) (FAST ESP (1) (Enhanced Service Provider) An organization that adds value to basic telephone service by offering such features as call-forwarding, call-detailing and protocol conversion. (TM)) which powers the web search service. Through a mobile handset, users can access local and global web pages, local blogs, news archives, white and yellow pages, encyclopedia content from Wikipedia, images, weather forecast services and TV program overviews. Launched in June 2006, Sesam's traffic exceeded 450,000 searches performed by more than 30,000 unique users in July. "The most popular search categories are the image search and the mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. pages or WAP pages," said Mikal Rohde, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Schibsted Sok. "In collaboration with FAST, we have been successful in developing a highly relevant and extended search experience for the mobile Internet user. It is a thrilling experience to be the only company currently offering this service, and to have no real competitors." The Sesam mobile search portal is another example of how the leading Scandinavian media company Schibsted is adhering to changes in the media industry, brought on by technological innovation and online migration, and proactively taking steps to protect its content and ad revenue from large branded search companies. Changes in the industry have driven media companies to discover new business opportunities that generate new revenue streams. In a recent article by The Economist(1), Schibsted was applauded for their strategy to leverage digital content; "Even the most confident of newspaper bosses now agree that they will survive in the long term only if, like Schibsted, they can reinvent themselves on the Internet and on other new-media platforms such as mobile phones and portable electronic devices." "FAST's mobile search solution is built for speed and simplicity, and when you combine that with contextual understanding and advanced relevancy models, the mobile user is able to quickly locate what they are looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ," said Dr. John M. Lervik, chief executive officer of FAST. "Schibsted's ability to provide mobile users with exact results, easy navigation and excellent content satisfies an enormous demand. It is so gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to work with organizations as innovative as Schibsted, and we are elated that the launch of the Sesam mobile portal has been so successful." The mobile search platform simplifies, personalizes and monetizes mobile data services. The intuitive search and navigation interface connects subscribers directly to premium data services. Through a mobile portal, there are extensive possibilities in personalization, leveraging social networks and user-generated content The production of content by the general public rather than by paid professionals and experts in the field. Mostly available on the Web via blogs and wikis, user-generated content refers to material such as the daily news, encyclopedias and other references, movie and product reviews as , as well as further improving the recommendations and discovery functions. BKI BKI Babbar Khalsa International BKI Kota Kinabalu, Sabah, Malaysia - Kota Kinabalu (Airport Code) BKI Bible Knowledge Institute BKI Brasil Kaffe Import (Danish Coffee Importer) Media(2)'s mobile search analysis reports that the mobile search market will be worth USD USD In currencies, this is the abbreviation for the U.S. Dollar. Notes: The currency market, also known as the Foreign Exchange market, is the largest financial market in the world, with a daily average volume of over US $1 trillion. 13 billion by 2011, encouraging content providers and mobile operators to ensure they have strategies in place for mobile search services. About Schibsted Sok AS Schibsted Sok AS is a company in the Schibsted Media Group. Schibsted, being the leading media group in the Nordic region, is running business lines comprising newspapers and publishing, TV and film production, film rights, TV channels, Internet and mobile services. Schibsted Sok AS has developed and operates Sesam.no, a search portal with an extremely high hit rate on Norwegian searches. Sesam helps you to find exactly what you are looking for, and not everything else. Norwegian Index, international index, news index, yellow pages, white pages, paper news from print, Wikipedia, pictures, TV-program and weather: You get it all at Sesam.no. The launch in November 2005 was very well received by the market, and the statistics show numbers far above the expectations. The introduction of the mobile search portal in June 2006 further strengthened the presence and the quality experience with the Sesam services. Please visit www.sesam.no., and wap.sesam.no for mobile. About FAST FAST is the leading developer of enterprise search technologies and solutions that are behind the scenes at the world's best known companies with the most demanding search problems. FAST's flexible and scalable enterprise search platform (FAST ESP) elevates the search capabilities of enterprise customers and connects people to the relevant information they seek regardless of medium. This drives revenues and reduces total cost of ownership by effectively leveraging IT infrastructure. FAST's solutions are used by more than 2,600 global customers and partners, including America Online (AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. ), Cardinal Health, CareerBuilder.com, Chordiant, CIGNA CIGNA CG (Connecticut General Life Insurance Company) INA (Insurance Company of North America) , CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. , Computer Associates, Dell, EMC (1) (EMC Corporation, Hopkinton, MA, www.emc.com) The leading supplier of storage products for midrange computers and mainframes. Founded in 1979 by Richard J. Egan and Roger Marino, EMC has developed advanced storage and retrieval technologies for the world's largest companies. Documentum, Factiva, Fidelity Investments, Findexa, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Knight Ridder, LexisNexis, Merrill Lynch, Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom Italia), Vodafone, and Wanadoo. FAST is headquartered in Norway and is publicly traded under the ticker symbol Ticker Symbol An arrangement of characters (usually letters) representing a particular security listed on an exchange or otherwise traded publicly. When a company issues securities to the public marketplace, it selects an available ticker symbol for its securities which investors 'FAST' on the Oslo Stock Exchange Oslo Stock Exchange An exchange founded in 1819 and trading stocks, bonds, and stock options that is considered the options market of Norway. . The FAST Group operates globally with presence in Europe, the United States, Asia Pacific, Australia, South America, and the Middle East and Africa. For further information about FAST, please visit www.fastsearch.com. (C) 2006 Fast Search & Transfer ASA - Fast Search & Transfer, FAST, FAST ESP, Contextual Insight and the FAST logo are trademarks of Fast Search & Transfer ASA. All rights reserved. (1)The Economist: "More Media, Less News", Aug. 24th, 2006 http://www.economist.com/business/PrinterFriendly.cfm?story_id=7827135 (2)BKI Media: "Guerilla Warfare: Winning Revenues from Mobile Search" |
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